Obama’s New ‘Bias for Action’

Paul R. Pillar

A “bias for action” has long been a buzz phrase in the business world. Tom Peters and Robert Waterman in their best-selling book In Search of Excellence put the phrase at the top of their list of attributes of what they considered to be outstanding firms.

For an individual hoping to make it big in business, it’s not a bad phrase to keep in mind. Ambitious executives do not make names for themselves by saying they will take whatever organization they are responsible for and try not to screw it up. They make names by shaking things up. Moreover, the businesses with the most dramatic and admired garage-startup-to-behemoth histories necessarily had a bias for action.

Even in business, however, the behavior implied by the phrase has limitations. What is good for the rising career of an individual executive is not necessarily good for the firm. And for every Apple or Amazon we have heard about, there are many more companies we have not heard about in which the leader’s bias for action led to unprofitable business lines, financial overextension, or other failures that caused the firm to crash and burn.

Applied to foreign policy, the soundness of behavior implied by a bias for action is even more questionable. Perhaps it is most valid when trying to build an empire. Otto von Bismarck, for example, had a bias for action when using wars against other European states as a means for putting together the German Empire.

Read more