Thus far, more than 1,200 prominent university professors in the United States have officially endorsed the US Campaign for the Academic and Cultural Boycott of Israel (USACBI).
This movement is aimed at imposing sanctions on the academic events, including conferences, seminars and student exchange programs organized by the Israeli universities or Israeli academicians in an attempt to compel the leaders of Israel to change their violent treatment of the Palestinian people. There have been several instances where the American, British and European university professors rejected invitations to attend academic and cultural programs in the Occupied Territories. In May 2013, the prominent British theoretical physicist Stephen Hawking joined the boycott campaign by refusing to participate in the Israeli Presidential Conference hosted by Shimon Peres held in East Jerusalem (Al-Quds).
The cultural part of the campaign also involves refusing to arrange artistic programs, including music concerts, photo and painting exhibitions and movie screenings in the Occupied Territories. Prominent artists such as British multi-instrumentalist and Pink Floyd co-founder Roger Waters, director and filmmaker Ken Loach and noted violinist Nigel Kennedy have joined this campaign.
One of the major voices in the academic and cultural boycott of Israel, part of the greater BDS Movement (Boycott, Divestment and Sanctions) is Prof. Sunaina Maira.