You probably already know how adding videos to your blog posts can help you to increase engagement and traffic. According to a study conducted by Cisco, video will respond for 69% of all consumer traffic by 2017.
But, if you are more of a blogger than a vlogger, you might be struggling with it. Your strength is writing, and maybe to be on camera isn’t the most comfortable thing for you. So how can you combine both things?
Well, you can use videos to promote your posts, instead of making them the star your blog. This way, you will have the best of both worlds.
And how do you do it? By following the suggestions below:
Written By: Luisa Brenton for TWB
Tip #1 – Add [Video] to your headline
For starters, no matter what you are going to do and which type of video you will add to your blog post, remember to add the word video to your headline.
Stats say that people would rather watch a video than read online, so your chances that people will click on your post will increase if you do it.
And, as you won’t be really publishing a video, but it will be one of the resources in your posts, the best and honest way to highlight it is by adding [Video] at the beginning of your headline. For example
[Video] 10 ways to save your marriage
You can add it to the end of the headline as well, but then you need to make sure that your headline is as strong as possible (so they will read it in full) – if you need any help here, you should consider hiring an online writing service, such as Trust My Paper, or a freelance writer.
Tip #2 – Publish tease videos on a YouTube channel
Don’t worry; nobody is going to say here that you should become a vlogger and stop writing altogether. You know what you are good at, and it probably wouldn’t work well. But what you certainly can do is create a channel on YouTube and publish tease videos about your posts on it. [click to continue]