Honorees Jess Cagle and Katie Couric attend the Brady Bear Awards at Cipriani 25 Broadway on November 15, 2016 in New York City. (Photo by Cindy Ord/Getty Images/Via Brady)
After calling on readers to blitz lawmakers in Congress for tougher gun laws, the Brady Center this week bestowed its annual “Bear Award” to People’s Editorial Director Jess Cagle.
The Bear Awards, named after the late Jim “Bear” Brady, recognize inspiring gun control figures on the nationla scene. Last year’s award went to Hillary Clinton.
People, who has never been very gun friendly, switched briefly from their typical buffet of celebrity gossip and general human interest stories to go full tilt on the subject of gun violence last October, urging their 3.5 million readers to get involved in politics.
“We need to know that our representatives in Washington, D.C., are looking for solutions and not giving up, and they need to know if we agree or disagree with their strategies,” wrote Cagle above a list of all 535 voting members of the U.S. House and Senate. “Let’s make sure they know that from now on, ‘routine’ responses just won’t cut it.”
The call earned him the respect of the Brady group.
“Jess Cagle is extraordinarily deserving of this honor,” Brady President Dan Gross, who presented Cagle with the Bear Award on Tuesday, told People. “We need to make this a defining issue in popular culture and show that there are voices coming from all corners of society. Nobody embodies that more than Jess Cagle and the work that People Magazine has done.”
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