Eley reestablishes standard .22LR ammunition series for price conscious shooters

Ammo maker Eley relaunched its standard .22LR ammunition line aimed at rimfire shooters looking to save some bucks while plinking.

The standard is a 40 grain, round-nose bullet, with an average velocity of 1,090 feet-per-second. Though the standard is a reintroduction of an older series for the company, Eley upgraded the lineup adding a paraffin-wax lube to the bullet. According to the manufacturer, the lube adds consistency and reliability to the bullet.

Jamie Corkish, marketing manager for the company’s North American division, said in a press release that the launch of standard came as a response to an obvious void in the market for a reliable .22LR that doesn’t break the bank.

“Price conscious shooters deserve accurate and reliable .22LR as well,” Corkish said. “We decided to bring back a product we had many years ago, to allow shooters of all ages and levels to experience and trust Eley’s un-rivaled accuracy at an affordable price.”

Eley standard will be available in a 500 round bulk pack with a MSRP of $49.99.

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