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Confession: This is how Facebook steals your Attention

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The key that opened to door for Facebook is apparently, dopamine. To get people to stay on Facebook for a long time, you have to generate dopamine discharges. These discharges are ephemeral instants of happiness and those moments go hand in hand with the LIKES and SHARES. The Modus Operandi of Facebook is based on its explicit “exploitation of the vulnerability of human psychology,” confesses Sean Parker, one of the inventors of this social network. “The inventors; me, Mark Zuckerberg, and Kevin Systrom of Instagram and all those people, we knew. Despite this, we did it.” Parker confessed his discouragement with Facebook in a recent public intervention and declared himself an objector of social networks. He ended his speech with a disturbing phrase: “Only God knows what is being done with the brains of children.” There was a time when the one who DISLIKED these platforms was branded by default as resistant to change, as old. That time passed. A real storm is being unleashed around the role played by social networks in our society. Facebook and Twitter are accused of having become spaces that tighten the debate and contaminate it with false information. There is already a belief that if you live in these platforms and spend as much time as possible in them, they will create addiction; the networks combined with mobile devices contaminate people to the point they’ve become addictive inventions, the new tobacco. a public health problem. Facebook and other social networks are a democratic health problem On December 12, 2017, a former vice president of Facebook, Chamath Palihapitiya, assured that the networks are “tearing” the social fabric apart. “The short-term feedback cycles driven by the dopamine we have created are destroying the functioning of society,” he said in a forum at the Stanford School of Business. On January 23, Tim Cook, CEO of the all-powerful Apple, said he did not want his 12-year-old nephew to have access to social media. On February 7, actor Jim Carrey sold his shares of the platform and encouraged Facebook to boycott his passivity in the face of alleged Russian interference in the elections. The perception we have of networks has mutated. They were born as an instrument to connect with friends and share ideas. The alleged isolation generated by the Internet paled. They became a democratizing force in the heat of the Arab Spring. They seemed like a perfect tool for social change, they empowered the citizen. “They gave voice to those who did not have a voice,” said Emily Taylor, an executive at Oxford Information Labs, who has been working on governance issues on the Web. “In just seven years, everything has changed. These political advertising campaigns are aimed at altering the electoral processes. “ The passage through the polls of the Brexit and the election of Donald Trump are two of the phenomena that pushed everyone to ask themselves questions: how did nobody see it arrive? The answer, in part, was sought and found in the networks. Facebook was cited in October by the Justice Committee of the US Congress to explain its role in the alleged Russian interference in US elections in 2016. It was admitted that 126 million people had been able to access content generated by alleged Russian agents (the Internet Research Agency), which also posted about a thousand videos on YouTube and 131,000 messages on Twitter. Among all those messages were news stories that Hillary Clinton had sold arms to ISIS, during her tenance in the 8 years Barack Obama was president of the United States. A Pew Research study published in October 2016 points out that 49% of North American users consider that political conversations on social networks are more furious than in real life. Facebook and other social media contribute the tension “On Twitter,” says researcher Mari Luz Congosto,” the tone is very harsh. The sour tone has increased, before it was more jocular. The messages have become harder. “ But this has not been the only controversy. The networks have been in focus for the purchase of fictitious followers by influencers; for the public lynching of people who are reported in the networks and are ostracized without trial. In Myanmar, Facebook experienced one of its worst episodes: last year it was accused of becoming the fundamental vector of propaganda against the Rohingya minority, victim of a genocide. A research report published last week by Wired magazine highlights the internal hell that the organization has lived in the last two years. The tension over what to do once embarked on what was a reality – its status as a global information vehicle – disputes over disputes over how to deal with the avalanche of false news and the tension that was flooding its pages has mowed the reigning optimism, including Zuckerberg’s own. Facebook is the leading platform in redirecting readers towards content since mid-2015, when it surpassed Google. More than 2,130 million people are part of its community. There are 332 million on Twitter. Two thirds of American adults (67%) report being informed via social networks, according to an August 2017 study conducted by the Pew Research Center. Facebook does not create content, but it filters it, hides it, censors it and ocassionally organizes it. First it decided to carry out editorial work with a team of journalists who chose the most popular news. Then, after several scandals during the campaign, they […]

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