The rhetoric on display at NRA-AM 2018 (27 PICS)

Signage promoting the show on display outside the kay bailey Hutchinson convention center in Dallas on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

A t-shirt on promoting the message “The second protects the first,” suggesting gun rights protects the right to free speech offered for sale May 4-6, 2018 at the NRA-AM in Dallas. (Photo: Chris Eger/Guns.com)

Curtis Hallstrom, owner of VSO Media, promoting his distaste for the video platform Youtube over the company’s policy changes on firearm content. (Photo: Daniel Terrill/Guns.com)

Protestors holding a sign next to the Confederate monument outside the Kay Bailey Hutchinson convention center in Dallas during the NRA annual convention May 4-6, 2018. (Photo: Daniel Terrill/Guns.com)

Gun control group Everytown paid for roaming billboards to circle the Kay Bailey Hutchinson convention center during the NRA annual show on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

More shirts on display at the NRA-AM 2018 in Dallas. The one on the left subtly challenges arguments for an assault weapons ban. (Photo: Daniel Terrill/Guns.com)

Although guns were allowed at the show, the Secret Service posted rules and a no guns policy for the leadership forum because President Trump was speaking on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

Sen. Ted Cruz, a Republican from Texas, preparing for an interview during the NRA-Am in Dallas on May 4, 2018. (Photo: Chris Eger/Guns.com)

Sen. John Cornyn, a Republican from Texas, speaking to NRA-TV during the NRA annual convention in Dallas on May 4, 2018. (Photo: Chris Eger/Guns.com)

North Carolina Congressman Richard Hudson walking the exhibit floor during the NRA’s annual convention in Dallas on May 4, 2018. He also spoke during the show’s leadership forum. (Photo: Daniel Terrill/Guns.com)

A man with ‘no apologies’ is about to enter the Matrix as his daughter watches at the NRA-AM in Dallas on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

Donald Trump, Jr., the son of President Trump, shaking hands with Stephen Willeford, the hero who stopped the Sutherland Springs shooter, at the NRA-TV booth during the NRA annual convention in Dallas on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

Donald Trump, Jr. exiting the NRA-TV booth during the NRA annual convention in Dallas on May 4, 2018. He’s about to walk the show floor. (Photo: Daniel Terrill/Guns.com)

While protesting the NRA during the organizaton’s annual convention, an artist completes his mural poking fun at President Trump and his ties to the gun lobby. The protest took place on May 5, 2018 at the Dallas City Hall Plaza. (Photo: Daniel Terrill/Guns.com)

About 100-150 people protested the NRA during the organization’s annual convention on May 5, 2018 at Dallas City Hall Plaza. (Photo: Daniel Terrill/Guns.com)

Protestors were also selling buttons and t-shirts to advertise their political agenda. (Photo: Daniel Terrill/Guns.com)

A man who promotes strong feelings about the American flag walking the exhibit floor during the NRA annual convention in Dallas on May 4, 2018. (Photo: Daniel Terrill/Guns.com)

A patron made a shirt showing that he favors the NRA over cooler company Yeti, which the NRA claims cut ties with it over political purposes. (Photo: Daniel Terrill/Guns.com)

NRA board members during the annual meetings of members at the organization’s annual convention in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)

Chris Cox, the NRA’s head lobbyist, presenting during the annual meeting of members during NRA convention in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)

NRA member Stephen Willeford, on the screen, was the subject of almost everyone’s speech during the NRA annual convention in Dallas on May 4-6, 2018. (Photo: Daniel Terrill/Guns.com)

An NRA member watching the board read aloud proposed changes to the NRA during the organization’s annual meeting in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)

A member from North Carolina voicing concerns over a proposed resolution requesting the NRA advertise anti-gun politicians’ connections to Canada. (Photo: Daniel Terrill/Guns.com)

The NRA praised Kyle Kashuv, a victim of the school shooting in Parkland, Florida, in February, for advocating gun rights after the tragedy. He attended the annual meeting of members during the organizaiton’s convention in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)

Wayne LaPierre, the NRA’s executive director, giving a slow, golf clap during the organization’s meeting of members in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)

A family man in attendance at the NRA annual convention in Dallas on May 5, 2018. (Photo: Daniel Terrill/Guns.com)