Why PETA Is Seriously Ticked Off at Revlon—and You Should Be, Too

When cosmetics giant Revlon held its
annual meeting in Edison, New Jersey, yesterday, PETA was there to put the
cosmetics giant’s bigwigs on the spot. They didn’t need any “smoky rose”
blush to add a little color to their cheeks when a PETA representative stood up
and made the following statement:

For
more than two decades, Revlon portrayed itself to PETA and to millions of
consumers as a company whose products were not tested on animals. During all
this time, Revlon enjoyed and benefited from PETA’s support and our promotion
of Revlon products to women around the world. Revlon betrayed that trust. In
2012, PETA found out that Revlon has been selling its products in China, where
tests on animals are required for cosmetics. When we questioned the company
about this, Revlon repeatedly refused to answer our questions about whether it
has been secretly paying
for tests on animals. Your
commitment to profit is obvious. Your commitment to consumers who care about
cruelty-free products has been revealed as a sham. On behalf of PETA and our
more than 3 million members and supporters, I ask Revlon to end sales in China
in order to spare animals who continue to be killed in cruel tests. Will Revlon
make this commitment?

The answer was what we expected: Revlon
sells its products in countries that require tests on animals for its products—and has no plans to stop.

PETA turned to this innovative way to be
heard by the company—purchasing just enough Revlon stock to allow us to
attend shareholder meetings—after our repeated requests for information went
unanswered. Next year, after we’ve held stock for a year, we’ll be eligible to
introduce a shareholder resolution calling on Revlon to renew its commitment to cruelty-free products. 

What You Can Do

Refuse to buy Revlon products until the company
pulls out of China like Paul Mitchell, Nature’s Gate, and other companies have. Visit our “Beauty Without Bunnies“ page to find a list of companies that don’t
test on animals and to order a free copy of our first-ever global Cruelty-Free Shopping Guide to take with your
every time you shop.