8 Weird Tips for How to Sell Property

Are you thinking about selling your home? This decision isn’t an easy one to make; after all, your house is like a member of the family! It has seen its share of heartache, happiness, and every emotion in between.

However, once you’ve made your mind up and are ready to sell, you might encounter some other obstacles. It’s a truism that the longer your house stays on the market, the harder it becomes to sell. In 2017, the median number of days on market, nationally, was 29.

If you’d like to make sure that your home sells quickly, or if you are having trouble selling it using conventional strategies, check out our guide on how to sell property using creative, effective approaches.

8 Weird Tips for How to Sell Property

You have enlisted the help of a real estate agent, planted a “For Sale” sign in your front yard, and made sure to do everything in your power to boost your home’s curb appeal. But there still haven’t been any nibbles! What gives? Maybe it’s time to get creative.

1. Set Up a Website

One way to sell your property fast is to set up a dedicated website. It’s inexpensive to buy a domain name and web hosting, and you can use existing WordPress templates to build the site yourself. (Of course, if you have a friend or relative with web dev chops, and can enlist their help, so much the better!)

Make sure the website includes all of the pertinent information about your home. Links to local schools and attractions will help potential buyers who may be moving to your town from another area of the country. A video tour or 360-degree interactive tour feature is also a fantastic way to let people see your home’s amenities before they visit in person.

2. Social Media Incentives

This second tip for selling a home fast goes hand-in-hand with the first one, but it’s also a good stand-alone solution if you don’t want to set up your own home for sale website. Publicize your home far and wide on social media platforms.

Facebook, Twitter, YouTube, Instagram, and Snapchat are all great ways to get the word out online. Share your home’s listings and make sure that your posts are set to “public” for maximum exposure. Moreover, encourage your friends and relatives to share your posts, too. You can even offer a cash incentive — say, a $500 gift card — to anyone whose share leads to a sale!

3. Going Once, Going Twice

Auctions aren’t just for foreclosed homes. As with any other commodity sold via auction, this is a great way to drive up the selling price. An auction creates a sense of urgency, which can lead to more profit in your pocket.

4. Offer a Free Gift With Purchase

Here’s another tactic taken from tried-and-true retail strategies. Offer buyers a free gift with the purchase of your home. This could be a car that you’re no longer interested in keeping, a set of upscale patio furniture that you don’t want to take with you, or another big-ticket item.

There’s just something about the psychology of getting a freebie that makes this an attractive offer. Even if the free item doesn’t have much intrinsic value, it can boost the perceived value of the home.

5. Go All Out for the Open House

Forget the coffee and doughnuts. Instead, plan a swanky party for your open house event, and invite everyone you know. It’s especially fun (and potentially profitable) to host a themed event. For example, if your home’s architecture is midcentury modern in style, why not host a Mad Men-esque cocktail bash — complete with 60s costumes, martinis, and cocktail meatballs in a chafing dish?

The word-of-mouth you can get from a super splashy shindig is worth every penny you’ll spend on vermouth and custom napkins (printed with your real estate agent’s information, like this website, of course).

6. Shoot a Professional Grade Video

We mentioned the power of a video earlier, but this tip for selling your home deserves further description. At the very least, you need a walkthrough of your staged home uploaded to YouTube and shared via other social channels.

Want to go the extra mile? Hire an aspiring artist — a student of creative writing, comedy, filmmaking, or theater — to write and enact a funny video starring your home. Or present the video from an unexpected point-of-view. For example, a toddler’s or dog’s perspective on what makes your home great can be hilarious and, more to the point, memorable.

7. Offer Financial Incentives

This is another unusual home selling strategy that harnesses the power of psychology. Include a financial incentive such as paying the first six months’ mortgage, taking care of closing costs, or even offering a rent-to-own option.

Such an offer will be particularly helpful for convincing first-time buyers or those who are having a hard time getting a low interest mortgage. Even though you might raise the asking price to accommodate these extra expenses, the peace of mind for buyers who don’t have to cough up closing costs can make all the difference.

8. Let Potential Buyers Take a Test Drive

Well, “test stay” is more accurate. That’s right, we’re suggesting you let potential buyers — those who are serious, but need to be swayed — stay in your home for the weekend. Of course, you’ll want to clear out, so they can truly put your home to the livability test.

Before you go, however, treat your home like an Airbnb property. Clean it thoroughly, pack away as many personal items as possible, and make sure to leave a little something for the guests to enjoy. Think a gourmet snack basket and chilled champagne or all the amenities for a spa experience, like fluffy robes, scented candles, and bath bombs.

An overnight stay might be just the push potential buyers need to sign on the dotted line.

Wrapping Up

We hope you’ve enjoyed learning how to sell property by using some creative, unconventional methods. Are there any ideas that we’ve forgotten? What’s the craziest home sale strategy you’ve ever heard of? Comment below and let us know!

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