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Wanda Luthman Clarifies My Marketing Nag . . .er . . .Reminder!

Thursday, March 2, 2017 1:30
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Carolyn Howard-Johnson shares writers’ resources on her award-winning blog Sharing with Writers

Ever since the first edition of my The Frugal Book Promoter came out in 2003, I have been gently reminding authors to reread their books to find the less-than-obvious audiences to reach so they could market their book to them–if not at first, then as the sales on their book slowed down.  So, I was especially pleased to find this from children’s author Wanda Luthman who found a well-hidden market for her book (she’ll explain below!). I thought that it might encourage you to reread your book for a new marketing perspective. I know it will serve as an example of how you might think about that process as you read! Here is the note from Wanda:

” When I wrote my children’s picture book, Little Birdie Grows Up, I never imagined it would be used as a graduation gift for parents. Even though the inspiration behind the book was my own daughter leaving for college, I just thought it would be enjoyed by the 0-5 aged audience. It is cute and sweet and I knew little kids would love little birdie. I also knew parents, who would do most of the reading of it, would be able to relate to watching their children grow. However, I never thought about it as a gift for parents on the precipice of empty nest syndrome themselves. But, turns out, others thought of it like that. So, sometimes your intended audience may not be your only audience. Take a second look at your book and consider your inspiration for it. Maybe you’ll find, like I did, there’s a second audience that will enjoy it too.
“Let me know your thoughts. I hope this helps your #SharingwithWriters subscribers and visitors! “

Wanda Luthman is a children’s author with these books to her credit: 

The Lilac Princess
A Turtle’s Magical Adventure
Little Birdie Grows Up

They are available for purchase as a Paperback, Ebook, or Audiobook on Amazon at
Amazon link changes to your country–
Barnes & Noble in Paperback or Ebook at
Learn still more about her at:


 Carolyn Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter and The Frugal Editor. Her latest is in the series is How to Get Great Book Reviews Frugally and Ethically. Learn more on her Amazon profile page, Great Little Last Minute Editing Tips for Writers is one of her booklets–perfect for inexpensive gift giving–and The Great First Impression Book Proposal, another booklet, helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at She also blogs at all things editing–grammar, formatting and more–at The Frugal, Smart,and Tuned-In Editor (

Carolyn Howard-Johnson is the multi award-winning author of the HowToDoItFrugally series of books for authors and retailers. She was named Woman of the Year in Arts and Entertainment by members of the California Legislature and is an instructor of UCLA Extension’s renowned Writers’ Program.


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