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Increase Your Brand’s Website Conversions With Less Friction

Friday, April 1, 2016 10:41
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From the Personal Branding Blog

shutterstock_234007561An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs.

Is your landing page attracting or repelling visitors? A frustrating design can be the first problem, and following that is how your content is executed. In order to gain more subscribers your brand should be evaluating how your readers are reacting through analytics tools.

A great landing page needs to capture the attention of your visitors right away in a simple and easy to understand format. Whether you are creating a new website or redesigning an existing one there are a few simple steps you can take to turn your subscribers into sales.

Drive More Website Sales for Your Personal Brand

Even if your business is on a budget you can turn your website into a lead generating machine:

  • Quality of content – Poor quality, and confusing pages and blog posts with too much text may cost you readers on both desktop and mobile platforms. Use a mix of eye-catching images, videos, and attention grabbing headlines that appeal to your market’s needs. Answering their questions right away will encourage them to want to know more about your brand.
  • Website speed – Use online tools to evaluate the loading time when your visitors arrive at your brand’s website. Sometimes this could be an issue with your host provider, or a matter of images and video that are causing slow loading times. Other factors can include broken links, referral spam, or a website that has not been updated. Check with a web developer for any other issues that may causing this issue.
  • Keep it simple – If your brand’s landing page appears too cluttered with information this may cause confusion or “friction,” which is a leading factor in losing visitors. Condense your information into bite sized paragraphs and transfer longer descriptions to sub pages with the most important elements on the front end.
  • Include testimonials – Provide your readers with verified recommendations right from the start. Focus your call to action on answering your target market’s pain points with a softer approach to attracting subscribers. This could include a free offer, great tips, an exclusive eBook offer, ect.

Retaining more website visitors for your personal brand is as simple as evaluating your design, content, and the loading times. There are many responsive designs available today that doesn’t require you to be a technical expert, and with the use of online tools you can quickly find out how and why your brand’s visitors are engaging when they arrive at your landing page.



Source: http://www.personalbrandingblog.com/increase-your-brands-website-conversions-with-less-friction/

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