Contraception is a method which prevents pregnancy using drugs or a device. Contraception is also known as birth control and fertility control. The devices or drugs used in contraception interfere with the normal process of sperm-ovum fertilization to prevent pregnancy. Barrier method, contraceptive pills, intrauterine devices and sterilization are some of the methods used for birth control. The report critically analyzes the key products available in the market and the products under development. The top factors influencing the market have been strategically dealt with, which would provide assistance in decision making. The growing need for family planning is a key factor affecting the market. Decision makers would be able to understand the potential opportunity present in the contraceptive market by understanding this factor.
The availability of contraceptive methods has a positive impact on the health of women as well as the health of the family. The use of contraception is linked to longer birth intervals, smaller families and the ability of couples to plan child birth. These are the driving factors for the growth of the contraceptive market. However, the side effects of some contraceptive methods and availability of alternate contraceptive methods might adversely affect the market growth.
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Contraceptives Market Analysis by Types
The contraceptive market is segmented based on its types into contraceptive drugs and contraceptive devices. Contraceptive pills and contraceptive injectables are the most effective mode of pregnancy prevention. However, these drugs have certain side effects such as breakthrough bleeding, nauseas, depression, weight gain, acne and headache. Diabetic women using these drugs would be at higher risk of developing high blood pressure, strokes and heart attacks.
These factors adversely affect the market growth. The contraceptive devices consist of male and female condoms, sponges, vaginal rings, intra uterine devices and diaphragms. Pelvic cramping, heavy prolonged menstrual bleeding and inter menstrual spotting are some of the side effects of contraceptive devices. Contraceptive pills and male condoms are dominating the contraceptive market.
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The companies operating in the market are the ones that manufacture drugs and devices they are adopting product launch as the key development strategy, which is helping them gain more market share. Due to the unmet need for contraception in economically emerging regions such as China and India, companies are trying to shift their focus towards these regions to increase their market share. Merck & Co., Church & Dwight, Co. Inc, Pfizer, Inc., Warner Chilcott Company, Inc., BioSante Pharmaceuticals Inc., Teva Pharmaceutical Industries Ltd, Mayer Laboratories, Inc. and Bayer HealthCare AG are major market players in the contraceptive market.
High Level Analysis
The report analyzes the bargaining power of buyers & suppliers, threat of substitute products and new entrants based on Porter’s Five Force model. Suppliers in this market are consistently targeting potential consumers by adopting product launch and approval as strategies. The bargaining power of buyers is high due to the availability of inexpensive alternatives. Due to the existing market conditions, the rivalry is intense among the market players. Threat of new entrants is high as the market is very attractive in terms of growth. The threat of substitutes is high due to the availability of alternate contraceptive methods. The value chain analysis provides insights about the roles of all participants in the supply chain of the contraceptive market. The key investment pockets are analyzed based on the market estimations of each segment.
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