2020 Marketing Resource Management Market Key Vendors (Companies) Industry Global Analysis and Forecast

ReportsnReports.com adds a new research report Global Marketing Resource Management Market 2016-2020. The report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

The analysts forecast global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

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MRM software is software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization’s marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.

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Key vendors

BrandMaker
BrandSystems
IBM
Infor
Microsoft
SAP
SAS Institute
Teradata
Workfront

Other prominent vendors

Elateral
Adnovate
Adobe Systems
Capital ID
Censhare
Code Worldwide
Direxxis
MarcomCentral
Oracle
Saepio

Market driver

Growing need for improvement in market response and customer digital experience.
For a full, detailed list, view our report

Market challenge

Lack of comprehensive integration strategy and Interoperability issues.
For a full, detailed list, view our report

Market trend

Emergence of location-based marketing.
For a full, detailed list, view our report

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