The need to have a personal brand can never be overemphasized. Having a personal brand gives you a great reputation which is good for both your personal development and business growth.
If there’s only one platform to build such great reputation, it’s definitely the online platform. That’s the more reason you should develop your personal brand with a blog.
According to Neil Patel and Aaron Agius, personal branding could bring you one or more of the following;
a. Help you earn more money
b. Increase sales for your company
c. Lay a foundation for future success
d. Build an online community.
Thus having a personal brand opens the door to many opportunities for you, part of which is increasing the professional network that you can leverage anytime.
Whether you’re a newbie in the world of personal branding or you’ve started digging into it already, these five unique strategies will surely help.
Know your personal brand
Check within to actually deduce what your skills and passion are. Once you can fathom that, you’ve successfully arrived at your personal brand.
Now, you need to develop a mission statement. This will give you a sense of direction that’d allow you to create an online personality for yourself.
Define your target audience
Who is your target audience? Are you creating your personal brand to attract B2B companies, build a professional network, sell a product or service, or to gain insights into a particular clientele?
Clearly defining your target gives you a great edge in your content marketing strategy, and paints a picture of your overall goal.
Produce quality content
Now that you know your target, producing quality content for them is paramount. It’s not reasonable to have such amazing people in mind and feed them with gibberish. A good content must:
1. Be significant to your niche
2. Engage your target audience
3. Add value to your audience
4. Attract new visitors
5. Have a clear call-to-action
Leverage social media
Spending your leisure on social media does a lot to improve your personal brand too. Facebook, Twitter, Pinterest, LinkedIn are all effective in this regard. But more importantly, getting as many Instagram likes as possible can skyrocket your personal branding efforts on its own. The reason is that the more likes you have on Instagram, the more attention you’d get.
Apart from the fact that these social media platforms increase your online visibility which is vital in terms of building your brand, they also keep you informed of the latest trend in your niche.
Write guest posts for related blogs
Guest posting on authority sites helps your personal brand in two basic ways. First, it pushes you to the front doors of other experts in your niche. Second, you can leverage on the population to drive more traffic and leads to your business.
You must realize that building a personal brand online takes time. Regular reviews and tweaks to your personal brand will be very reasonable only if you’ve gotten the headway from the start. So be original, emulate successful brands, and spend more time promoting your brand. These will make you a perfect brand in no time.