Understanding the significance of a user-friendly website to be successful online isimperative. Everyone loves a site that’s easy to use. That, probably, is why we become engaged with the content of the website. So, how do you go about improving your website’s usability to drive more traffic? This article is all about explaining how to accomplish just that.
From making your website responsive and quicker to load to considering its appearance and navigation, there are various aspects to think of when trying to enhance your WordPress site’s usability.
Get a Mobile-Friendly website!
With approximately two billion Smartphone users across the world, it’s important your site is mobile-responsive. Most of the themes offered by WordPress are already mobile-friendly and responsive. If you’re one of those who still uses a traditional website, it’s high time to consider platforms like WordPress to help you convert your website. The same advice goes for a beginner who is starting out with a new website.
Use Jetpack Plugin: It is a free WordPress plugin containing a set of modules to improve a website’s usability. Jetpack’s Mobile Theme module ensures users reading your posts on tablets or Smartphones see a mobile version of your site for a better user interface. Optimized for every kind of screen, Jetpacks design a tailored look by using the background, widgets and header image from your current theme to make your content user-friendly for any device.
An Aesthetically Pleasing Website
If you are a developer, creating a website is quite easy. Designing a website with the help of a developer is advisable because there are multiple options for customizing your theme and an improper process followed in customizing can lead to producing a car wreck, resulting in a website that is not aesthetically pleasing. It means no new customers and, likely, loss of old customers, too.
The right and best option for starters is to choose a theme that offers only a few options of modifying the design and layout. If you lack creativity, use default settings. It is the only way if you have no plans to hire a developer to create a website.
Keep simple navigation of your site even if it is being designed with the help of a developer. Less and accurate is always better. If your website becomes disordered with fancy plugins and multiple options for navigation, users will be confused and are likely to leave quickly. To prevent that from happening, keep it straightforward and definite to where you want your visitors to click and look. Make use of buttons that stand out and promote the important content as much as possible.
You can also use Heatmap tools on your website. They help you understand where your readers are focused and where and why they are leaving the website. Getting ahold of this information will help you to work on the areas that require your attention.
Involving Users Inside The Content
There’s nothing better than involving your visitors in your content. It’ll not only decrease your bounce rate but also help to increase engagement and reach. You can create small click-to-tweets snippets in your content, giving your user the affordability to socialize with just a single click.
Better Click to Tweet can be a useful plugin if you have started considering the idea of allowing users to tweet short snippets. It will allow a user to use a simple shortcode for making a highlighted text tweetable.
Advance Loading Times
Seven out of 10 users will leave your website if it’s slow. No one wants to wait for pages and content to load beyond a few seconds. The faster a site loads; the more likely visitors will stay. So how can you enhance the loading time of your website?
Find an Agile Web Host
Your Web host makes a huge difference to the loading time of a website. Don’t go for free web hosts. While it lowers the cost of investment, various disadvantages come along while opting for a free Web host. Always, consider a premium Web hosting option. For WordPress, you can take services from Flywheel or WPEngine, both of which can make a real difference in a website’s loading speed. These both have an incredible track record in reducing downtime.
Using Cache Plugin
Cache plugin can significantly improve the loading times of your website by storing data from your site. Then, each time a user clicks on your website, the files can be retrieved immediately, without having to fetch again from the database. One of the most popular plugins is WP Super Cache to cache your site’s info and serve it up as static files. It helps to reduce the loading time of your website dramatically. Using a cache plugin like WP Super Cache ensures enhanced usability of your WP website.
Clean Up Your Dashboard
Cluttered dashboard, redundant plugins or outdated plugins can all contribute toward the slower load speed of your website. Many a time, it happens that we try multiple plugins on our website and forget to remove the unused ones, which ultimately hampers the speed of our site. You should delete every plugin that you no longer use, update every plugin that is outdated and keep a clean dashboard. Keeping an eye on the plugins will ensure you have a website that is clean and speedy.
Setup an Image Optimization Plugin
Large-sized or high-pixel images can slow down a site’s loading time, which ultimately affects the usability of that site. However, we adhere to the idea of using those images that look brilliant and are of high-pixel. So, use image optimization plugins that can reduce the size of a picture without affecting the quality.
Consider plugins like EWWW Image Optimizer that optimizes images automatically by creating the smallest image file size possible. The small size of a file means a page will load easily and quickly!
Check Any Broken Links
Broken links occur when your website grows. While it is flattering to see your website grow, the broken links makes an unpleasant user-interface of your site. For instance, while reading an article, a user finds another interesting link. If a user clicked on it, and discovered it was broken, that could badly affect the incoming traffic to your website.
Use Plugins like Broken Link Checker. It is free and checks your website pages and posts for any missing images or broken links. You’ll be immediately informed as soon as an error is found. See, how easily you can monitor the biggest of the errors with easy WordPress’s plugins?
Use Google Analytics Dashboard
Indubitably, Google Analytics is the most powerful free analytics tool for online drivers to get insights on their website visitors. It helps in decoding your user’s behavior.
Logging into the dashboard separately every day is stressful so, it’s better to install the much-needed plugins to make your business life easier.
Kiera Hayes is an experienced blogger. She loves to write articles on WordPress, SEO, and marketing. She is a freelance WordPress developer by profession and loves to share her knowledge through her articles.