The huge Chinese automobile market always stimulates the demand for auto repair & beauty. According to the National Bureau of Statistics of China, the country’s car ownership reached 172 million at the end of 2015, rising 11.7% over last year. Chinese auto repair & beauty market size amounted to RMB754.8 billion in 2015, jumping by 12.66% year on year. In future, the market size will show an annual growth rate of 19.17% during 2015-2020 with the consumers’ enhanced maintenance awareness and longer ownership time, and the market scale will report RMB1.7364 trillion in 2020.
As for the competitive landscape, the main participants in China’s auto repair industry include 4S stores, franchised maintenance service stations, comprehensive repair workshops, fast repair chain stores, special repair shops and a large number of roadside shops. There are more than 400,000 registered maintenance & repair enterprises which are divided into three categories with nearly 5 million employees in China, embracing at least 70,000 non-4S stores. The industry features a low concentration rate.
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In China, auto 4S stores charge very high although their service quality is excellent, while repair shops and roadside repair shops claim low fees but their services vary dramatically, which cannot make consumers feel assured. Well-known chain stores offer the prices between 4S stores and roadside repair shops, embodying obvious cost advantages.
Currently, foreign brands Bosch and Michelin, as well as local brands Harson Service, Sure Moov and NFA have forged brand chain effect and enjoy better reputation. Bosch and Sure Moovhave realized national layout, and other enterprises are actively expanding the network and making the layout rationally.
Under Bosch Group, Bosch Car Service is one of the largest independent automotive service networks in the world with a history of more than 95 years and boasting more than 17,000 service stations in over 150 countries. Its services consist mainly of comprehensive services and fast services, involving “vehicle maintenance inclusive of sheet metal & paint business and fast repair services” and “car beauty, car maintenance and tire services”. The two types of services adopt franchise mode. Up to now, Bosch Car Service has opened 2,000 franchised stores in China.
Founded in 1989, NFA is listed on the Hong Kong Stock Exchange (00360.HK) and has more than 100 direct auto repair & maintenance chain service stores and auto supplies wholesale outlets in Mainland China and Taiwan. Its domestic auto repair & beauty subsidiaries contain New Focus Aiyihang, Changchun Quangda, Shanghai New Focus and New Focus Yonglonghang. In addition, the company also operates New Focus Lighting & Power Technology (Shanghai) Co., Ltd. which involves in the production of automotive products. Therefore, the company holds a perfect aftermarket industrial chain.
The enormous market potentials of the auto repair & beauty industry have attracted various investors to compete in the field, which not only injects adequate capital to the market, but also brings multiple innovative business models. For instance, Taobao, Jingdong (JD) and other Internet giantspump much capital in acquiring or creating start-ups, and then erect the O2O business model hereof. Meanwhile, some parts manufacturers and distributors move back into the downstream of the industry chain, so as to step in the auto repair & beauty industry; for example, Mobil No.1 keeps an eye on lubricating oil, and mailuntai.cn focuses on tire distribution; most of these companies expand the original product-based business to auto repair & beauty business.
The report focuses on the following aspects:
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Major Points from Table of Contents
1 Basic Situation of Auto Repair & Beauty Industry
2 Aftermarket Analysis
3 Auto Repair & Beauty Industry
4 Internet + Auto Repair& Beauty
5 Auto Repair & Beauty Chain Enterprises in China
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