“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
– Joel Anderson, former Wal-Mart CEO
As a small business owner, poor investments can mean the utter destruction of your eCommerce organization. All expenditures must be carefully considered and contemplated before shelling out the cash. One false move and your company can crumble.
When it comes to adopting tools to help launch, grow, or optimize your offerings, the options are seemingly limitless. This blessing of boundless choices is, in itself, a bit of a curse in that business owners must decipher which are the most advantageous to embrace and worth sinking their rationed funds into. If a founder makes too many wrong calls on the tools they elect to work with, it can bring about headaches and even devastation. But you’re only as good as the tools in your arsenal, so this is not a matter we’re allowed to ignore.
Identifying the correct tools can empower eCommerce professionals to become more productive, effective and lucrative. As online entrepreneurs, there are already a variety of challenges to overcome; selecting the right software should not be one of them.
If you are in the market for some powerful digital allies that will help to increase your business’s bottom line, then look no further than these four services.
As a business owner, you are going to need a variety of legal documents drafted along the way; that’s just part of doing business. The rules are far and wide for eCommerce sites. The costs associated with acquiring the legal counsel needed for these types of dealings can often seem like highway robbery; especially when your operating budgets are razor thin. There are much more economical solutions that are just as valid and won’t cost you an arm and a leg. Enter: LegalNature.
LegalNature is the entrepreneur’s one-stop shop for quick and affordable legal documentation. The service is set up in a way that sets aside all of the typical nonsensical lawful jargon and presents a streamlined way to acquire a plethora of different legal documents.
LegalNature lets users choose the document they need generated, walk through the guided creation process, and download the form instantly. Additionally, LegalNature allows users to edit, update and even store documents on the company’s servers which can be securely accessed via 128-bit encryption.
No matter if your eCommerce company is in need of an LLC operating agreement, a general partnership agreement, an employment contract, sales contracts, or just a mere invoice, LegalNature has you covered.
2. MailChimp and Mandrill
Here’s a two-for-one special for you.
E-mail marketing is one of the most effective forms of marketing. When it comes to eCommerce, the modality is particularly effective; transactional e-mails produce an open and click rate eight times higher than any other type of e-mail. It is for this, and many more reasons, that your eCommerce enterprise needs an e-mail automation solution.
MailChimp is quite possibly the most recognizable and widely used tool in the space, and for good reason. The platform provides users with customizable e-mail campaigns, A/B split testing, Facebook integration, mobile support, and a variety of other great features.
Where this service really becomes profitable for eCommerce businesses, however, is when it is paired with its sister product, Mandrill.
Mandrill is a transactional API for those already leveraging MailChimp. This service sends out triggered e-mails prompted by various user behaviors. For instance, if a consumer purchases a product on your site, you can then send him or her a follow up e-mail with related items. Additionally, Mandrill allows e-mails to be sent from more than one domain, making it all the easier to manage multiple storefronts.
3. Exit Bee
If you are busy promoting your business, you likely have a variety of paid ads out on social media and search engines; as you should. If you are continually losing those prospects after they land on your site, however, your focus needs to switch to optimizing your site, not your ads. That’s where Exit Bee comes in to play.
Exit Bee helps to optimize websites for conversions by tracking on-site user behavior – such as mouse position, past behavior, and more – to predict website abandonment. The software will then serve up incentives and personalized campaigns, based on the consumer segments you create, to relate to the consumer’s experience, keep them on the site and get them to convert.
With Exit Bee, site owners can increase their conversion rates, e-mail databases, social presence and much more. Start your free trial and see how Exit Bee can improve your site’s performance.
In order to really turn your eCommerce site into a conversion machine, you need to do more than serve up incentives at the right time; you need to optimize every nook and cranny of your marketplace with conversions in mind. And that’s exactly what VWO can help you do.
VWO is a user-friendly A/B split testing tool that allows you to easily discover the most profitable version of your website by effortlessly changing CTAs, button placements, images and various other page components by using the drag and drop interface. Additionally, the tool comes equipped with heat and click maps, CMS integration and loads of other useful features.
VWO also provides users data on various conversion goals such as revenue, interactions, and more to help understand which variations are most effective for your site.
No matter how frustrating or complicated your immediate eCommerce challenges may be, there is surely a tool that can help to alleviate your exasperation. In addition to these business-building services, there are a variety of customer service apps that you can implement to help keep those newfound customers happy and spending.
What is your current eCommerce struggle? Which digital tools have you already implemented to help grow your business?
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.