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Estimate Cross-Device Conversions With the New Option in Google AdWords

Wednesday, October 26, 2016 4:41
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Not all users use the same device or web browser to view ads and complete their transactions. Analyzing cross-device conversion has become difficult than ever before when only computers were used to make online purchases. However, with the new option to measure cross-device conversions made available in Google AdWords, you can customize your PPC campaigns or automated biddings to reach a wider audience while analyzing your ads and their returns across different devices and media platforms.

If you want to know how to set up Cross-Device Conversions in AdWords, read:

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