Frozen bakery comprises products that can be kept for longer period as compared to normal bakery products. Other advantages of frozen bakery over normal bakery products are their reasonable prices, better quality, environment-friendly manufacturing process, and easy availability. These prominent advantages over normal bakery products are expected to boost the demand in the future.
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Owing to factors such as greater safety and taste consistency among the consumers, development of retail channels, and convenience provided by frozen bakery products, the global frozen bakery market is growing at a fastest pace and is expected to continue this trend in the near future. In addition, the coffee shop chains selling frozen bakery products has also increased, which has resulted in high demand of these products in the market. Conversely, preference for freshly baked and conventional products and volatility in raw materials prices are some of the factors that may hinder the growth of the global market.
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The global frozen bakery market is classified on the basis of type and distribution channel. The type segment is further segmented as frozen cakes, frozen bread, frozen pastry, frozen pizza crust, and others. The frozen pastry segment is sub-segmented as pies, tarts, and croissants. The frozen pizza segment accounted for the largest market share followed by frozen breads segment. The others segment is further sub-segmented as donuts, rolls, and danishes. Based on the distribution channel, the global market is segmented as in-stores bakers, artisan bakers, retails, and catering and industrial. The retail segment is sub-segmented as super market, hypermarket, and convenience stores. The catering and industrial segment is sub-segmented as food service, catering, and others.
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The global frozen bakery market is anticipated to grow in the developed and the developing regions of the world. Europe is anticipated to witness the largest growth in the near future mainly owing to increasing demand for frozen pizza and frozen bread. North America is expected to be following Europe due to rising demand for processed food and due to busy life-styles of growing population. On other hand, Asia Pacific is the fastest growing market for frozen bakery owing to factors such as growing influence of western culture, increasing middle classes with higher disposable income, and constantly changing eating habits of consumers. This in turn drives the Asia Pacific market. In addition, the global frozen bakery market is expected to witness the fastest growth in the emerging markets of Latin America and the Middle East.
Some major players dominating the global frozen bakery market are Lantmannen Unibake, Deiorios Frozen Dough Products, Oetker-Gruppe, Cargill Incorporated, Associated British Foods Plc, Aryzta AG, Bridgford Foods Corporation, Europastry, Findus Group, General Mills Inc., Cole’s Quality Foods Inc., and Custom Foods Inc. Other key players dominating the global market are Warburtons Bakery, Grupo Bimbo, Premier Foods Plc, Kellogg Company, Barilla Holding SPA, Alpha Baking Company Inc., Flowers Foods Inc., Talosto ZAO, Maple Leaf Foods Inc., Lantmannen, General Mills Inc., Vaasan Oy, and Pepperidge Farm.
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Frozen Bakery Market: Regional Segment Analysis