You need to automate your marketing activities to improve your ROI. Some of the most time consuming marketing activities can be streamlined using automated tools. You have the power to create multiple campaigns, schedule e-mails, keep track of them, send personalized messages to every prospect in a simplified manner. Marketing automation saves you time and money both.
Once you have made the decision to purchase an automation tool, the next hurdle comes in the form of choosing the most appropriate software for your business as per your budget and needs. Here is a comparison of the world’s top marketing automation software that will guide you to choose the perfect tool for your company.
GetResponse is a cost effective solution for startups or small business enterprises having financial constraints. The software is easy to handle and is cheaper than its competitors. With the precise set of instructions provided, it is easy to get hang of the whole process which is divided into three ready-to-use blocks as provided below:
The automation platform provided by Infusionsoft helps business enterprise manage tasks in a single place. The small business CRM offered by Infusionsoft helps with:
There is a sorted interface to store and manage contact information in one place. It helps you streamline your marketing strategy because all the contacts can be accessed from a single place. This tool lets business enterprises drive higher engagements with a minimum of issues. You can work upon building new relations with your targeted audience and keep them engaged with automated e-mails in case of cart abandonment.
Some of the major features of Infusionsoft are highlighted below:
All in all, it combines the functionality of CRM and e-mail marketing into one single package.
HubSpot provides the assistance required to master the inbound marketing strategy. You can construct an entire website inside HubSpot along with a social media engagement engine. This platform is feasible for business enterprises that have a healthy marketing budget.
With HubSpot, you can set goals and craft a marketing campaign around these goals. An interactive dashboard (as shown below in the screenshot) lets you see the monthly interaction history with your prospect:
Some of the main features of Hubspot are:
A) Improves website traffic: It lets you optimize content with keyword suggestions along with the power of a responsive website design. Users can even create a personalized webpage with the available smart content. It also gives insights into any Twitter mentions that may be important to your business as shown below in the screenshot:
B) Monitor the visitor and send personalized e-mails: The journey of an online visitor is monitored vis-à-vis various touch points to get pertinent details. It lets you drive conversions with personalized e-mails or website content.
C) Monitor Marketing Statistics: You can check out the sources that are driving leads and conversions. It lets you monitor the increase or fall in contacts with time. You can send automated e-mail copies to be shared with other professionals and employ campaign wizard to know the important assets for campaign success.
Advantages of HubSpot:
Here is a tabular comparison highlighting the features available with respective automation tools:
|Mobile App||Available for iPhone and Android||Only for Android||Available for iPhone and Android|
|Responsive Email Design||Available||Available||Not Available|
|CRM Integration||Available||Not Available||Not Available|
|A/B Testing||Available||Available||Not Available|
|Social Media Integration||Available||Available||No|
|Customers||Small to mid-sized Business and Enterprise.||Freelancers, Small to mid-sized business and enterprise||Small Business|
|Customer Support||Phone and online support, Video tutorials, Knowledge Base||Phone and online support, Video tutorials, Knowledge Base||Phone and online support, Video tutorials, Knowledge Base|
Every automation software has its own advantages. It boils down to what your objectives are and what kind of money you are ready to invest. As highlighted in the table above, if you are looking for a complete automation package under a small budget then GetResponse will be the preferred choice. If you are looking for a more customized high-end solution, go for HubSpot or InfusionSoft.
Are you currently using any marketing automation software? Please let us know in the comments below.
Joydeep Bhattacharya is an internet marketer and owner of the SEO blog, SEO Sandwitch. He has been associated with SEO, SMO, PPC, ORM and other activities related to online marketing for the past 5 years.
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