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Global Big data and analytics Telco Market 2016 Share, Trend, Segmentation and Forecast to 2021

Friday, October 14, 2016 0:19
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(Before It's News)

Summary 
Big Data’ has become a buzz phrase for companies in all sectors in recent years, and telcos are at the forefront of trying to utilize data in a bid to achieve their stated business objectives. This report examines the current situation with regard to big data analytics among communication service providers, for which use cases these organizations are harnessing the technology and to what extent these efforts are proving successful.

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Key Findings 
Explore key drivers and challenges to Telco big data and analytics implementations

Assess big data and analytics adoption

Examine Telco strategies and best practices for commercializing big data and analytics solutions

Gain insights on Telco investment plans for big data and analytics implementations over the next 2-3 years

Identify the main use cases for current and emerging big data and analytics implementations.

Reasons To Buy 
Why is big data analytics becoming increasingly important for telcos?

What are the challenges to BDA implementation?

What benefits does BDA bring?

What are some working examples of telcos using BDA?

Key Highlights 
Telecoms operators are embracing big data analytics (BDA) with enthusiasm, but while many report that BDA is fully operational and already contributing benefit to their organizations others are still at the exploratory stage of addressing its potential.

A range of use cases for BDA exist in the telecoms environment including network optimization, fraud detection, customer experience management, churn reduction and data monetization. Customer satisfaction / churn reduction is the most important driver of BDA implementations and linked to this is the ability to personalize services for individual customers which is the next most important rationale.

Set against the backdrop of an unprecedented challenge facing operators to differentiate themselves from the competition it is clear that those operators who make BDA work for them can put themselves at a significant advantage over their competitors. While operators are very reluctant to quantify to what extent they have benefitted already in terms of revenue generated or costs reduced it seems clear that potential benefit is huge. But of course all operators cannot benefit in equal measure. The extent to which BDA implementations are successful is set to be a significant factor in determining who the winners are and who will lose out.

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Key points in table of content

Overview 
Catalyst 
Summary 
Big data increasingly important in competitive marketplace 
BDA to play increasingly important role in helping service providers address challenges of today’s marketplace 
Global telecom services increasingly commoditized and competitive, customers value experiences more 
Telecoms operators typically work with top vendors and service providers when implementing BDA 
Regulation and privacy legislation are key issues, particularly when selling data externally 
Churn reduction driving BDA, investment & results mixed as challenges remain 
Survey of participants in BDA in the telecoms sector shows different stages of implementation 
A number of factors drive telecoms operators to implement BDA but customer satisfaction/churn reduction most important 
Level of investment in BDA and operational structure vary 
There are a number of perceived challenges to BDA implementation 
Customer satisfaction improvements the key perceived benefit for operators when implementing BDA 
Reasonable levels of satisfaction achieved across a range of measures 
BDA operator/suppliers survey: Key insights 
BDA operator/suppliers survey: Challenges to BDA implementation 
Ways to address BDA implementation challenges 
Telco BDA strategies, investments & example use cases 
AT&T has a long tradition of groundbreaking research and development and BDA now plays a central role in this effort 
Service improvements have been achieved 
AT&T analyzing traffic patterns in bid to enhance network 
Orange is leading the way in harnessing BDA to monetize data, impressive given European data privacy laws 
Transport 
Tourism 
Trade & distribution 
Flux Vision counts more than businesses and communities as customers 
SingTel’s BDA initiatives focus on improving customer insights in a retail setting 
SingTel has boosted its efforts via partnerships 
SingTel has earmarked significant funds to invest in analytics-driven initiatives involving advertising, mobile video, cyber security and smart cities 
Through M&A and partnerships Telefónica has demonstrated a commitment to embrace BDA 
Mergers & Acquisitions 
Telefonica investing significant funds 
BDA use cases in the telecoms environment 
Fraud detection less popular use case for BDA implementation than others, but an important application nonetheless 
Using analytics to improve customer satisfaction can result in additional revenue opportunities 
Some BDA providers harnessing technology to provide services their customers can use to service their own 
Conclusions 
BDA will play a major role in helping operators differentiate themselves 
Successful implementations of BDA requires operators to change their traditional internal culture 
A vast array of companies are involved in the BDA market 
Customer satisfaction / churn reduction is the most important driver of BDA implementations 
Cultural change needed 
Operators need to recognize that BDA can play a role in helping them survive while others fail 
Focus on data privacy and security is increasingly crucial 
Appendix 
Sources 
Further Reading 
Ask the analyst 
About MarketLine 
Disclaimer

List of Figures 
Figure 1: Mobile and Internet Penetration, 2015-2020 (%) 
Figure 2: Global ARPS 2015-2020 ($) 
Figure 3: Players in BDA in telecoms 
Figure 4: Considerations in terms of data protection and security 
Figure 5: Status of big data analytics implementation 
Figure 6: Drivers of big data/analytics implementations 
Figure 7: Extent of financial investment in BDA 
Figure 8: BDA structure within organizations 
Figure 9: Challenges to BDA implementation 
Figure 10: Perceived benefits of BDA implementation 
Figure 11: Extent of delivery of benefits 
Figure 12: BDA in telco sector schematic

Get this report @ https://www.wiseguyreports.com/checkout?currency=one_user-USD&report_id=640684

 

Contact US:

NORAH TRENT

Partner Relations & Marketing Manager

sales@wiseguyreports.com

Ph: +1-646-845-9349 (US)

Ph: +44 208 133 9349 (UK)

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