Latest industry research report on Green packaging is a green movement towards sustainable packaging that involves usage of LCA (life cycle assessment) and LCI (life cycle inventory) in the manufacturing process in order to reduce ecological footprint and implement eco-friendly techniques. LCA and LCI involve documentation and analysis of life cycle of the packaging, choice of materials used, package design and processing.
Green packaging leads to usage of recycled materials and in return, results in reusing more number of packaged components.The drivers of Green packaging include increasing environmental concerns, raised awareness about the packaging waste, rise in disposable income and high energy consumption. In addition, soaring demand for green packaging is also due to increased awareness about health issue, and all these factors are contributing to the growth of the Green packaging market.
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However, the factors that are hampering the growth of the market are poor infrastructure of the recycling process, low awareness about the sustainable packaging & its advantages and some of the regulatory issues due to which, there are less number of chemicals present in the market.
Global Green Packaging Market Analysis by Packaging Type
Green packaging type market is segmented into degradable packaging, reusable packaging and recycled content packaging. Reusable packaging is further segmented into plastic containers, drums and other reusable packaging. Recycled content packaging is also sub-segmented into glass, metal, plastic, paper and others. Recycled content packaging is the largest revenue generating segment due to high demand of reusable package components.
Global Green Packaging Market Analysis by Application
Green packaging application market is segmented into healthcare packaging, personal care packaging, food & beverages packaging and other packaging. Food & beverages is the largest revenue generating segment due to rising awareness of the consumers about their health that leads to a rising demand for sustainable packaging from Food & beverages industry.
The key strategies adopted by the companies to expand in the Green packaging market are product launch, mergers & acquisitions and agreements & collaborations. These strategies would help in gaining competitive advantages and lead to market capitalization. The companies profiled in this report are DuPont, Innovia Films Ltd, Ball Corporation, Tetra Laval, Amcor, BASF, Catalyst Paper, Clorox Company, Berry Plastics, Printpack, Inc., and Phoenix Technologies.
High Level Analysis
The report analyzes various macro environments of the Green packaging market using porter’s analysis. According to porter’s analysis, the bargaining power of the supplier is high due to high cost of switching. The bargaining power of buyer is low due to the specialized products of green packaging market. Moreover, brand loyalty is insignificant due to which intensity of rivalry is high. The threat of substitutes is low due to unavailability of alternate products. In addition, threat of new entrants is high due to low investment of the initial capital.
Green packaging market is segmented based on packaging type, applications and geographies.
KEY MARKET SEGMENTS
MARKET BY PACKAGING TYPE
MARKET BY APPLICATIONS
MARKET BY GEOGRAPHY
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