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Global Mobile Analytics Market 2016 Share, Trend, Segmentation and Forecast to 2022

Sunday, October 9, 2016 23:18
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(Before It's News)

According to researcher, the Global Mobile Analytics Market is accounted for $1.36 billion in 2015 and expected to grow at a CAGR of 25.3% to reach $6.61 billion by 2022. Market is primarily driven by smartphone penetration, big data, increasing use of mobile advertising, advancement in algorithm development, and surge for customer analytics. Further, demand for the cloud analytics tools will accelerate the growth of mobile analytics market. However, lack of awareness regarding mobile analytics together with data privacy & security concerns have restricted the market growth. Many enterprises are entering the market and providing advance solutions coupled with device management, ability to work in an offline mode and convergence with web analytics. All these factors would create huge opportunities in the coming years. 

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Mobile advertising segment is experiencing exponential growth. Technology is being widely adopted by retail and e-commerce sectors, additionally with transportation & government. North America is the leading market followed by Europe during the forecast period. Asia Pacific is expected to grow at a highest CAGR. 
Some of the key players in global Mobile Analytics market are Amazon Web Services, Inc, Adobe Systems Inc, comScore, Inc, IBM Corp, AdMob, AppSee, Flurry, Inc, Localytics, Google, Inc, Mixpanel Inc, AT Internet, Microsoft Corporation, CA Technologies, Oracle, SAP, SAS, Netbiscuits, Webtrends, and Upsight. 
Types Covered: 
• Application performance analytics 
o Mobile A/B Testing 
o Cross Platform Analysis 
• Mobile advertisement 
o Ad Attribution Analysis 
o Conversion Funnel Analysis 
o Campaign Analytics 
• In-App Behavioral Analytics 
o Event Tracking 
o Touch Heatmaps 
o User Profiling and Demographics

Platforms Covered: 
• Android 
• Blackberry 
• Java ME 
• HTML5 
• iOS 
• Windows Phone 
• Other platforms

Devices Covered: 
• Mobile Phones 
• Smartphones 
• Tablets

Tools Covered: 
• Google Analytics 
• Localytics Mobile Apps Analytics 
• Mixpanel 
• Mobile App Tracking 
• Ad4Perf 
• TestFlight

End Users Covered: 
• Education 
• Banking and finance 
• Hospitality 
• Travel 
• Manufacturing 
• Retail and e-Commerce 
• Information technology 
• Government 
• Gaming 
• Other end users

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What our report offers: 
- Market share assessments for the regional and country level segments 
- Market share analysis of the top industry players 
- Strategic recommendations for the new entrants 
- Market forecasts for a minimum of 7 years of all the mentioned segments, sub segments and the regional markets 
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations) 
- Strategic recommendations in key business segments based on the market estimations 
- Competitive landscaping mapping the key common trends 
- Company profiling with detailed strategies, financials, and recent developments 
- Supply chain trends mapping the latest technological advancements

Key points in table of content

1 Executive Summary 

2 Preface 
2.1 Abstract 
2.2 Stake Holders 
2.3 Research Scope 
2.4 Research Methodology 
2.4.1 Data Mining 
2.4.2 Data Analysis 
2.4.3 Data Validation 
2.4.4 Research Approach 
2.5 Research Sources 
2.5.1 Primary Research Sources 
2.5.2 Secondary Research Sources 
2.5.3 Assumptions 

3 Market Trend Analysis 
3.1 Introduction 
3.2 Drivers 
3.3 Restraints 
3.4 Opportunities 
3.4 Threats 
3.4 Emerging markets 
3.4 End User Analysis 

4 Porters Five Force Analysis 
4.1 Bargaining power of suppliers 
4.2 Bargaining power of buyers 
4.3 Threat of substitutes 
4.4 Threat of new entrants 
4.5 Competitive rivalry 

5 Global Mobile Analytics Market, By Type 
5.1 Introduction 
5.2 Application performance analytics 
5.2.1 Mobile A/B Testing 
5.2.2 Cross Platform Analysis 
5.3 Mobile advertisement 
5.3.1 Ad Attribution Analysis 
5.3.2 Conversion Funnel Analysis 
5.3.3 Campaign Analytics 
5.4 In-App Behavioral Analytics 
5.4.1 Event Tracking 
5.4.2 Touch Heatmaps 
5.4.3 User Profiling and Demographics 

6 Global Mobile Analytics Market, By Platform 
6.1 Introduction 
6.2 Android 
6.3 Blackberry 
6.4 Java ME 
6.5 HTML5 
6.6 iOS 
6.7 Windows Phone 
6.8 Other platforms 

7 Global Mobile Analytics Market, By Device 
7.1 Introduction 
7.2 Mobile Phones 
7.3 Smartphones 
7.4 Tablets 

8 Global Mobile Analytics Market, By Tool 
8.1 Introduction 
8.2 Google Analytics 
8.3 Localytics Mobile Apps Analytics 
8.4 Mixpanel 
8.5 Mobile App Tracking 
8.6 Ad4Perf 
8.7 TestFlight 

9 Global Mobile Analytics Market, By End User 
9.1 Introduction 
9.2 Education 
9.3 Banking and finance 
9.4 Hospitality 
9.5 Travel 
9.6 Manufacturing 
9.7 Retail and e-Commerce 
9.8 Information technology 
9.9 Government 
9.10 Gaming 
9.11 Other end users 

10 Global Mobile Analytics Market, By Deployment 
10.1 Introduction 
10.2 On premise 
10.3 Cloud based 

11 Global Mobile Analytics Market, By Geography 
11.1 North America 
11.1.1 US 
11.1.2 Canada 
11.1.3 Mexico 
11.2 Europe 
11.2.1 Germany 
11.2.2 France 
11.2.3 Italy 
11.2.4 UK 
11.2.5 Spain 
11.2.11 Rest of Europe 
11.3 Asia Pacific 
11.3.1 Japan 
11.3.2 China 
11.3.3 India 
11.3.4 Australia 
11.3.5 New Zealand 
11.3.11 Rest of Asia Pacific 
11.4 Rest of the World 
11.4.1 Middle East 
11.4.2 Brazil 
11.4.3 Argentina 
11.4.4 South Africa 
11.4.5 Egypt 

12 Key Developments 
12.1 Agreements, Partnerships, Collaborations and Joint Ventures 
12.2 Acquisitions & Mergers 
12.3 New Product Launch 
12.4 Expansions 
12.5 Other Key Strategies 

13 Company Profiling 
13.1 Amazon Web Services, Inc. 
13.2 Adobe Systems Inc. 
13.3 comScore, Inc. 
13.4 IBM Corp 
13.5 AdMob 
13.6 AppSee 
13.7 Flurry, Inc. 
13.8 Localytics 
13.9 Google, Inc. 
13.10 Mixpanel, Inc 
13.11 AT Internet 
13.12 Microsoft Corporation 
13.13 CA Technologies 
13.14 Oracle 
13.15 SAP 
13.16 SAS 
13.17 Netbiscuits 
13.18 Webtrends 
13.20 Upsight 

Complete report details @           

Contact US:


Partner Relations & Marketing Manager

Ph: +1-646-845-9349 (US)

Ph: +44 208 133 9349 (UK)

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