Greece: Quarterly Performance Analysis, Beverage Tracker Second Quarter 2016 - Market Trends, Regulations, and Competitive Landscape examined in new market

Soft drinks declined compared with Q2-15, driven in particular by heavier losses in almost all the categories except energy drinks which continued to record growth. PL products performed below the market in most soft drinks categories. The year on year performance of dairy declined driven in particular, by losses in the dominant categories. Sales of alcoholic drinks grew driven in particular by increased sales of beer.

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Key Findings
- The packaged water category has benefited from particularly favorable weather conditions with above the average temperatures during the quarter and relatively good tourism

- After two successive quarters of growth, nectars returned to losses, as the economic turmoil continued to take its toll on consumer spending

- PL products continued to lead the category in squash/syrups due to the price advantage and lack of innovation and marketing activity of the brands

- Major players continued to invest in the carbonates category

- The main driver behind growth of alcoholic drinks was again the increased volumes of beer

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Synopsis
Canadean’s Greece Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor 

- An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) 

- Update on important soft drinks corporate activity

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Greece beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Greece to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

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