Green tea is a type of tea that is made from the leaves of Camellia sinensis, which have not undergone any of the withering and oxidation applied when processing Camellia sinensis as in other types of tea. Although green tea is originated in China, its production has proliferated to many countries in Asia. Green tea can be classified into various types based on different factors such as the variety of the tea plant, growing conditions, production processing, horticulture, and time of harvest. Some of the Japanese green teas are sencha, gyokuro, kabusecha, matcha, tencha, genmaicha, and hojicha.
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Owing to its properties such as health benefits provided to the consumers, green tea is witnessing high demand globally. Also, regular intake of green tea helps in reducing the overweight of body. Factors such as growing consumer awareness for healthy and safe products, the increasing number of people suffering from obesity, cancer digestive disorders, and many more diseases, and advantages by the regular consumption of green tea are acting as growth driving factors of the global green tea market. Green tea also reduces the effect of cancer cells, LDL cholesterol, cures body and headaches, and helps in fat reduction. These properties of green tea will spur the demand in the near future.
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The global green tea market is segmented on the basis of type, flavors, and by region. On the basis of type, the global green tea market is segmented as green tea bags, green tea instant mixes, iced green tea, and other types. Based on the flavors, the market is segmented as lemon, cinnamon, aloe vera, vanilla, basil, jasmin, wild berry, and others. Geographically, the global green tea market is segmented as North America, Asia-Pacific, Europe, and Rest of the World (RoW).
Asia Pacific is considered to represent the largest market for green tea. Also, China is the biggest producer and exporter of green tea. Countries such as China, Middle East, Hong Kong, Taiwan, and Japan are the major markets for green tea in Asia Pacific. Furthermore, Europe is anticipated to the fastest growing market for green tea due to rising health awareness among consumers.
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Some of the major companies dominating the global green tea market are Arizona Beverage Company, AMORE Pacific Corp., Associated British Foods LLC, Celestial Seasonings, Cape Natural Tea Products, Finlays Beverages Ltd., Hambleden Herbs, Hankook Tea, Frontier Natural Products Co-Op., Honest Tea, Inc., Kirin Beverage Corp., ITO EN, Metropolitan Tea Company, Numi Organic Tea, Northern Tea Merchants Ltd., and Oishi Group Plc. Othe key players influencing the global market are Oregon Chai Inc., Pukka Herbs Ltd., PG Tips, Qi Teas, The Republic Of Tea, The Kent Tea & Trading Company, The Stash Tea Company, Yogi Tea, and Uncle Lee’s Tea, Inc.
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Green tea Market: Regional Segment Analysis
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