Running a website involves a lot of guesswork. You need to guess what kind of design your visitors like and don’t like, which type of content they are interested in and how they are going to interact with it. To make matters worse, there’s no way of knowing this until your site is online. And while best practices exist, you will only know if your guesses were right once everything is already out there.
Luckily, there is a way of tracking your visitors’ every move and look over their shoulder while they browse around your site. We are, of course, talking about Web analytics, the most popular of which is Google Analytics. No wonder. The platform is free, powerful and can be used by anyone.
For that reason, in this tutorial we will not only talk about why installing web analytics on your site is a good idea but also show you how to install Google Analytics in WordPress in several ways.
Strap in and let’s get tracking.
To read the remainder of Nick’s article, click here.
Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger from Germany. When not building websites, creating content or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling the world with his wife. You can get in touch with him via Twitter or through his website.