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Insight Report: Debit Card Loyalty Programs, Industry Analysis, Size, Share, Growth, Trends, and Forecast

Tuesday, October 4, 2016 0:19
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(Before It's News)

Debit card issuers use loyalty and reward programs as tools for customer acquisition and retention, as the programs provide scope to deepen banking relationships and generate revenue. A number of challenges, including regulation, have limited issuers’ ability to fund reward and loyalty programs through interchange revenue. Loyalty programs have become highly commoditized, leading to perceive falls in their values by consumers, and compelling debit card issuers to re-evaluate their strategies and adopt new loyalty solutions.


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Changes in technology, regulation and consumer behavior influenced the evolution of debit card loyalty programs during the last decade. Loyalty programs are maturing in many countries, rewarding customers’ overall banking relationships, rather than just debit card spending. Products such as overdrafts, direct debits, utility payments and savings accounts offer room for increased revenue generation for banks, compensating for lower interchange fees earned from debit card spending. Both issuers and card schemes are partnering with airlines, hotels, resorts and retailers to offer merchant-funded rewards. In addition, banks have increasingly focused resources on core banking, due to rising pressure on profits. Consequently, peripheral activities such as marketing and loyalty programs for debit cards are increasingly being outsourced.


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Table of contents


1 Executive Summary

2 The Debit Opportunity

2.1 Debit Card Use Continues to Grow Globally

2.2 Shift from Credit to Debit Following the Subprime Crisis

3 Debit Card Loyalty Programs and their Dynamics

3.1 Changing Consumer Preferences


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3.2 Merchant Funding of Loyalty Programs and its Effect on Banking Profitability

3.3 Relationship Programs

3.4 Outsourcing of Debit Card Loyalty Programs

3.5 The Effect of Mobile Payments and Digital Wallets

4 Loyalty Programs and Rewards as Drivers of Current Account Switching

5 The Effect of Regulation on Debit Card Loyalty Programs

6 Debit Card Loyalty Programs in Key Markets

6.1 The US

6.1.1 Comparative analysis of key loyalty programs

6.1.2 Strategies adopted by key banks

6.2 Canada

6.2.1 Comparative analysis of key loyalty programs

6.2.2 Strategies adopted by key banks

6.3 The UK

6.3.1 Comparative analysis of key loyalty programs

6.3.2 Strategies adopted by key banks

6.4 Australia

6.4.1 Comparative analysis of key loyalty programs

6.4.2 Strategies adopted by key banks

6.5 Spain

6.5.1 Comparative analysis of key loyalty programs

6.5.2 Strategies adopted by key banks

6.6 South Korea

6.6.1 Comparative analysis of key loyalty programs

6.6.2 Strategies adopted by key banks

7 Case Studies

7.1 Bank of America – ‘Keep the Change’ Initiative Helped to Acquire Customers

7.2 Pinnacle Bank – Partnership with Fiserv to Improve Debit Card Loyalty

7.3 Bank of Montreal – Targeting Frequent Flyers with Air Mile Rewards

7.4 Lloyds – Merchant-Funded Rewards to Reduce Costs

8 Appendix

8.1 Methodology

8.2 Contact Timetric

8.3 About Timetric

8.4 Timetric’s Services

8.5 Disclaimer

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