Visitors Now:
Total Visits:
Total Stories:
Profile image
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

Insight Report: Debit Card Loyalty Programs, Industry Analysis, Size, Share, Growth, Trends, and Forecast

Tuesday, October 4, 2016 0:19
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Debit card issuers use loyalty and reward programs as tools for customer acquisition and retention, as the programs provide scope to deepen banking relationships and generate revenue. A number of challenges, including regulation, have limited issuers’ ability to fund reward and loyalty programs through interchange revenue. Loyalty programs have become highly commoditized, leading to perceive falls in their values by consumers, and compelling debit card issuers to re-evaluate their strategies and adopt new loyalty solutions.

 

Request For Sample: http://www.reportsweb.com/inquiry&RW000158622/sample

 

Changes in technology, regulation and consumer behavior influenced the evolution of debit card loyalty programs during the last decade. Loyalty programs are maturing in many countries, rewarding customers’ overall banking relationships, rather than just debit card spending. Products such as overdrafts, direct debits, utility payments and savings accounts offer room for increased revenue generation for banks, compensating for lower interchange fees earned from debit card spending. Both issuers and card schemes are partnering with airlines, hotels, resorts and retailers to offer merchant-funded rewards. In addition, banks have increasingly focused resources on core banking, due to rising pressure on profits. Consequently, peripheral activities such as marketing and loyalty programs for debit cards are increasingly being outsourced.

 

Inquire Before Buying: http://www.reportsweb.com/inquiry&RW000158622/buying

 

Table of contents

 

1 Executive Summary

2 The Debit Opportunity

2.1 Debit Card Use Continues to Grow Globally

2.2 Shift from Credit to Debit Following the Subprime Crisis

3 Debit Card Loyalty Programs and their Dynamics

3.1 Changing Consumer Preferences

 

Inquire For Discount: http://www.reportsweb.com/inquiry&RW000158622/discount

 

3.2 Merchant Funding of Loyalty Programs and its Effect on Banking Profitability

3.3 Relationship Programs

3.4 Outsourcing of Debit Card Loyalty Programs

3.5 The Effect of Mobile Payments and Digital Wallets

4 Loyalty Programs and Rewards as Drivers of Current Account Switching

5 The Effect of Regulation on Debit Card Loyalty Programs

6 Debit Card Loyalty Programs in Key Markets

6.1 The US

6.1.1 Comparative analysis of key loyalty programs

6.1.2 Strategies adopted by key banks

6.2 Canada

6.2.1 Comparative analysis of key loyalty programs

6.2.2 Strategies adopted by key banks

6.3 The UK

6.3.1 Comparative analysis of key loyalty programs

6.3.2 Strategies adopted by key banks

6.4 Australia

6.4.1 Comparative analysis of key loyalty programs

6.4.2 Strategies adopted by key banks

6.5 Spain

6.5.1 Comparative analysis of key loyalty programs

6.5.2 Strategies adopted by key banks

6.6 South Korea

6.6.1 Comparative analysis of key loyalty programs

6.6.2 Strategies adopted by key banks

7 Case Studies

7.1 Bank of America – ‘Keep the Change’ Initiative Helped to Acquire Customers

7.2 Pinnacle Bank – Partnership with Fiserv to Improve Debit Card Loyalty

7.3 Bank of Montreal – Targeting Frequent Flyers with Air Mile Rewards

7.4 Lloyds – Merchant-Funded Rewards to Reduce Costs

8 Appendix

8.1 Methodology

8.2 Contact Timetric

8.3 About Timetric

8.4 Timetric’s Services

8.5 Disclaimer

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.