Just days after announcing Canadian Smartphone maker Blackberry has ended all in-house hardware development, CEO John Chen is laying out the company’s plans for the future.
The Waterloo, Ont. firm plans to outsource Smartphone-making to its “partners” such as Alcatel leaving BlackBerry to focus on what is does best.
“BlackBerry is no longer just about the Smartphone, but the smart in the phone,” Chen said. “That means that we will be focused on developing and licensing our secure device software and the BlackBerry brand.”
The move should come as no surprise. Since Chen took the reins of the floundering company back in the fall of 2013, he has done a major overhaul to return the company to its core strengths of enterprise and security. Now that hardware is off the company’s plate completely, it will give BlackBerry more resources to focus on those strengths.
“Licensing the BlackBerry device software experience allows us to leverage our core strengths to provide secure, connected, and inherently mobile solutions,” Chen said. “It also allows us to expand the mobility choices available to our customers by bringing BlackBerry security and productivity applications to a wider audience across multiple platforms and devices.”
Chen added that the company’s new approach will actually “expand the mobility choices available to our customers by bringing BlackBerry security and productivity software to a wider audience across multiple platforms and devices.”
For example, the BlackBerry Hub, Calendar, and Password Keeper applications are now available on the Google Play Store for use on a variety of Android Smartphones.
Also, as part of the plan to expand consumers choices, BlackBerry has integrated its Smartphone software in conjunction with a “hardware platform partner” to release DTEK50, the latest BlackBerry Smartphone. It has also announced a partnership with PT BB Merah Putih to license BlackBerry secure Android software and services for devices in the Indonesia market.
“A key element of our strategy is continual development of our Mobility Solutions software products and services roadmap, including the upcoming BB 10.3.3 release, continued commitment to rapid software updates and feature development for our secure Android software platform, and continued repairs and support of in-market BlackBerry devices,” Chen added.
“BlackBerry software remains the most secure and comprehensive way to connect people, devices, processes, and systems for today’s enterprise of things, and we’re excited to further extend our offerings in secure mobility through our licensing strategy.”
Jennifer Cowan is the Managing Editor for SiteProNews.