Marketforce Business Media and Rant & Rave are pleased to announce a live webinar on the 28th October at 15:00 (GMT)

The Webinar taking place at Tower Bridge London will feature Rant & Rave’s Head of Digital Marketing, Yiannis Maos, Google’s Director of Digital Marketing, Carolina Vicente, Business Stream’s Director of Customer Operations, Jo Mayes and the Royal Bank of Scotland’s Head of Innovation Strategy for Business Banking, Rob Kerner.                                                                          

The live video discussion will bring together experienced customer experience professionals with cross-industry viewpoints to explore how to create a successful Voice of the Customer strategy and how to take the insight and turn it into real customer and business benefits.

The broadcast will be hosted by the BBC Journalist, Lindley Gooden who will pose questions to the panel including: How do we move beyond metrics and understand the customer’s true feelings?

Yiannis Maos commented:

“Customers are becoming tired of surveys and constant, needless requests for feedback, in order to understand how they really feel we need to engage with them in a convenient, authentic and effortless way, while demonstrating that we will act on their comments. It’s only by engaging in this way will we be able to understand their true emotions.”

The webinar will be live streamed at http://live.marketforce.eu.com/brbuilding-the-customer-relationships-of-the-future