Technavio Announces the Publication of its Research Report Global Mobile Security Software Market 2016-2020
Technavio recognizes the following companies as the key players in the global mobile security software market: Kaspersky Lab, McAfee, and Symantec.
Other Prominent Vendors in the market are: AegisLab, Apple, Avast, Bitdefender, BullGuard, CA Technologies, Cisco, Fortinet, F-Secure, Juniper Networks, Quick Heal, Sophos, and Trend Micro.
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Commenting on the report, an analyst from Technavios team said: Rising adoption of multi-factor authentication will be a key trend for market growth. Multi-factor authentication is a verification technique that uses two or more different authentication methods. This acts as an additional security layer and prevents unauthorized access to financial details of customers. Multi-factor authentication solutions incorporate the use of various authentication techniques such as smart cards, phone-based authentication, and biometrics technologies to authenticate payment transactions on mobile devices such as smartphones, tablets, and laptops. For instance, fingerprint biometrics can be used with phone-based authentication and smart card-based authentication to authenticate an individual for mobile payments. In addition, multi-factor authentication does not require the installation of any hardware.
According to the report, one of the key drivers for market growth will be increased access to high-speed internet with 3G and 4G networks. Technological advances in mobile networks are one of the major factors contributing to the growing adoption of the mobile security software. In developed countries, mobile operators are investing heavily to expand 3G and 4G networks. In 2014, the global 3G/4G connections were less than 50%, which will grow 30% of new connection by 2020.
Further, the report states that one of the challenges for the market will be misuse of advanced technologies by hackers. Hackers are creating advanced hacking tools with advances in technology and growing availability of sophisticated programming tools. In the past, viruses and malware were the only threats affecting mobile devices, but gradually worms and botnets have been developed as threats to mobile devices. Currently, this type of threat is limited to mobile data and devices, but high security is also required for mobile networks. Hence, end-users demand advanced security systems because of the emergence of more sophisticated threats
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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About Mobile Security
It broadly encompasses the protection of smart devices from malware, data theft, unauthorized access, viruses, spyware, hacker attacks, online identity theft, and accidental loss. It also blocks unwanted calls and messages and detects and deletes malicious apps that may act as a threat to user privacy. A few smart devices are embedded with mobile security applications. For instance, an iPhone has a default auto-lock feature that requires the user to enter a password if the device is inactive for a few minutes.
Technavios analysts forecast the global mobile security software market to grow at a CAGR of 7.99% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global mobile security software market for 2016-2020. To calculate the market size, the report considers the sales of mobile security applications and mobile device management (MDM) software for smartphones across the world.
The market is divided into the following segments based on geography:
Technavio’s report, Global Mobile Security Software Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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