Visitors Now:
Total Visits:
Total Stories:
Profile image
By Conversation Marketing (Reporter)
Contributor profile | More stories
Story Views

Last Hour:
Last 24 Hours:

My Cat’s Name Is Isis

Tuesday, October 4, 2016 17:03
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Yes, there’s a marketing lesson here. But when I tried to write “How Digital Marketing is Like Naming My Cat Isis” I almost punched myself in the throat.

I have two cats, a dog, and a guinea pig.

One of my cats, an insane, overweight Siamese, is named Isis.

Yes. Isis.

She was so named long before the terrorist organization popped up. But now, every damned time I mention her, I get one of four reactions:

“Man, that’s an unfortunate name.”
“Why not just name her Taliban?” (followed by a chuckle)
“Did you name her after the terrorists?”
“Did you name the other one Bin Laden?”

Ignore political correctness for a second. Isis is the sweetest, nicest (craziest) cat ever. She purrs at 10 decibels. She is a professional cuddler, taking Gold in the Keep You Sitting On the Couch competition five years in a row. Look at this face!!!

Ponderous, yes. Terrorist? No.

How can you not love this cat?!!

But it doesn’t matter. The first impression is the name. People immediately associate her with crazed gun-toting bigoted asshats. And they never stop.

I bet she’s on some feline no-fly list.

There’s a marketing lesson here

The point: A bad impression is like that time you let lettuce turn to brown liquid in your fridge. You can clean it up, but the stench lasts a long time.

Better to get things right from the get-go.

I talk a lot about fast loading web pages, writing well, and distance from perfect. I harp on it all because the first .5 seconds someone spends with you (or your website) makes an impression. If it’s the wrong impression, you’re screwed. It’ll take a long time to fix it.

And the wrong impression can be subtle. Everyone who jokes about my cat’s name thinks they’re funny. But her name sticks in their psyche. They avoid eye contact with her (that may be because she’s cross-eyed). I can hear their voices hitch a little when they mention her: “Yes, Ian has a cat named… Isis.”

Imagine the impact when a website takes 5+ seconds to load on a mobile device. Or a drop-down menu evades my mouse cursor, turning my attempt to look at a product into a video game. Or product copy is awful. Or a blog post is a lousy pop culture reference.

Those things have an impact. You can fix them, sure. But the first impression remains. You need to get it right the first time.

Even my cat can tell you that.

The post My Cat’s Name is Isis appeared first on Portent.


Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Total 2 comments
  • It is a shame that a name can be ruined by infamy.
    No doubt not many kids were named Adolph after WWII and you never hear of a kid named Attila.
    I gotta wonder if any babies were named George or Dick after 2008……

  • Lovely name actually, and lovely cat as well
    I agree with the’ impressions thing of course .
    Nice post “

Top Stories
Recent Stories



Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.