Pinterest’s audience base is on the rise with the virtual pin-up board today confirming its monthly active users rate has soared to 150 million — but perhaps what is most interesting about that is that a growing number of those users are male.
The social media site may not yet be a challenger for Facebook or Instagram, but it is growing at an impressive rate and is now doing what was once thought to be impossible: it is attracting men — a lot of men. Once thought of as a platform for women to pin recipes and hairstyles, the firm now boasts a new sign up rate that is 40 percent male.
“Pinterest used to be thought of as mostly just for women, now 40 percent of people who join are men—that’s 70 percent more than this time last year,” Pinterest CEO Ben Silbermann said in a blog post.
Pinterest’s popularity is also growing internationally. More than half of the people on Pinterest and 75 percent of new signups, are from outside the United States. In total 80 million of the site’s 150 million monthly active users are from outside the U.S.
Silbermann attributed the growth rate and surge in male interest to Pinterest being a site that caters to everyone’s interests.
“As a Pinner once said to me, ‘Pinterest is for yourself, not your selfies’ — I love that. Pinterest is more of a personal tool than a social one,” he said. “People don’t come to see what their friends are doing. (There are lots of other great places out there for that!) Instead, they come to Pinterest to find ideas to try, figure out which ones they love, and learn a little bit about themselves in the process.”
Pinterest has been enjoying a speedy growth rate for some years, beating out its larger rivals Twitter and Facebook in new sign ups.
Jennifer Cowan is the Managing Editor for SiteProNews.