Visitors Now:
Total Visits:
Total Stories:
Profile image
Story Views

Last Hour:
Last 24 Hours:

Pinterest Launches Promoted Video Pins

Tuesday, October 4, 2016 18:03
% of readers think this story is Fact. Add your two cents.

(Before It's News)

Pinterest Launches Promoted Video Pins Pinterest has rolled out a new advertising feature, allowing business owners in the U.S. and U.K. to display their promotional videos to specific audiences.

pinterest promoted video pins

The photo-centric social media network launched Promoted Video Pins earlier this month, citing the growing popularity of video on Pinterest as being a driving factor. Promoted Video Pins live up to their namesake by featuring promotional videos along with featured Pins. Business owners and digital marketers pay a small fee to display their video as a Promoted Video Pin. Sure, you can always pin a video to your Pinterest account without paying for it, but opting for the network’s new Promoted Video Pins boosts its visibility while ultimately encouraging more sales/conversions.

One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest,” explained Mike Bidgoli in an blog post announcing the new paid advertising feature. “In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video.”

Bidgoli goes on to cite a survey suggesting that 67% of consumers who watch online videos want to “take action.” Displaying only videos, however, prevents consumers from taking action, which is where Promoted Video Pins comes into play. The new advertising feature displays featured Pins directly underneath the video. So when a consumer watches a business’s video, he or she can take action by clicking on one of the business’s featured Pins directly underneath.

Pinterest even uses its own native video player for Promoted Video Pins, integrating feature pins directly into the experience. Users also have the option of saving these videos to view later. So if a user doesn’t want to watch a Promoted Video Pin now, he or she can save it for later.

According to a study conducted by Pinterest and Millward Brown, General Mills’ Promoted Video Pin were 400% more memorable than non-video ads, attesting to the power of this advertising feature.

Example: Bare Minerals Promoted Video

You can click the play button above to see a promoted Pinterest video featuring the cosmetic company Bare Minerals. Notice the advertised “More from bareMinerals” products displayed underneath the video?

Promoted Video Pins is currently only available to businesses in the U.S. and U.K. who are working with a Pinterest account team.

by Chris London of Pixel Productions Inc. The Everything Design Company

Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories



Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.