As everyone embraces the power of publicity, industry leader Annie Jennings, founder of the National Firm, Annie Jennings PR, shares the new way to think of publicity and avoid the many pitfalls that stand in your way. With so many people selling services without a track record of success for their clients, you have to protect yourself and ask the right questions.
What is in it for me?
This is the first question you should be asking about your publicity strategy. In addition, the first of a new, three-headed PR mindset for success. The other two, understanding the power of being socially relevant and thinking of your media bookings as … click HERE to continue reading