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The Apple Car May Never be a Reality

Monday, October 17, 2016 10:15
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The Apple Car is little more than a daydream, Bloomberg has discovered.

A new report from the publication indicates Apple “has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car.”

Hundreds of people working on the car project, known as Project Titan, have been laid off or reassigned. Some have even quit, sources told Bloomberg.

Project Titan is now focused on developing an autonomous driving system enabling Apple to either partner with automotive companies or opt to design its own vehicle in the future.

Apple’s head honchos have given the car division a late 2017 deadline to establish the viability of an Apple self-driving system. Once that report is handed in, Apple will decide on what direction to take the project, the sources said.

The Bloomberg report is a sharp contrast from those circulating last year.

Last September, a report from The Wall Street Journal indicated Apple was picking up the development pace of its electric car project, putting it in the “committed project” pile with a prospective shipping date of 2019.

The project started going full steam ahead in 2015, after the Cupertino company had already spent more than a year looking into the viability of an Apple-branded car. The iPhone maker last year reportedly tripled its 600-person team working on the project.

Interestingly, it was reported just last month by the Financial Times that Apple was interested in either purchasing the McLaren Technology Group, which is known for its flashy cars and successful Formula One team, or making a “strategic investment” in the company.

According to the report, the tech firm wants McLaren for its engineering talent, technology and patents. The talks, according to the publication’s sources, began several months ago, although that is no guarantee of any sort of deal.

The report about Apple’s desire to purchase McLaren does not seem to mesh with the report of Project Titan slowing down but, as usual, Apple is declining to comment, leaving us all in the dark.


Jennifer Cowan is the Managing Editor for SiteProNews.

The post The Apple Car May Never be a Reality appeared first on SiteProNews.


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