Facebook’s efforts to beat Snapchat at its own game in North America may have failed, but the social networking firm has a new plan.
Facebook has unveiled a new Snapchat-like app, dubbed Flash, aimed at emerging markets.
According to Re/code, Flash was built by the Facebook team that works on all apps for developing nations, such as Facebook Lite and Messenger Lite. Flash, which is less than 25MB in size, was created for use in areas with limited connectivity.
Flash would definitely be more efficient for areas with slow networks and connectivity issues — Snapchat for Android is 70MB making it much larger than Facebook’s new app.
The move by Facebook comes a number of months after it shutdown its Snapchat competitor, Slingshot. The social network launched the self-destructing messaging platform in the summer of 2014.
Facebook CEO Mark Zuckerberg has been intent on besting Snapchat ever since Snapchat CEO Evan Spiegel rejected a $3-billion, all-cash buyout offer from Facebook in November of 2013.
Facebook had been courting Snapchat because of the growing number of the social network’s users accessing the site via Smartphones, making messaging a core function. It was also seen as a way of attracting more teenagers to the site.
Although that battle has been lost in the U.S. and Canada, Facebook is hoping it can get a corner on the markets in South America and Asia.
The post Facebook Debuts Snapchat-Inspired App for Developing Countries appeared first on SiteProNews.