Facebook has acquired facial recognition firm FacioMetrics to give its photo and video abilities a major boost.
The move builds on Faebook’s purchase of Face.com back in 2012 as well as its much more recent announcement of Prisma filters coming to Facebook Live.
“How people share and communicate is changing and things like masks and other effects allow people to express themselves in fun and creative ways,” a Facebook spokesperson said in a statement to the media. “We’re excited to welcome the Faciometrics team who will help bring more fun effects to photos and videos and build even more engaging sharing experiences on Facebook.”
FacioMetrics, which was started by Carnegie Mellon students in 2015, uses augmented and virtual reality, animation and the measurement of audience reaction to perform facial image analysis.
FacioMetrics, which even enabled users to digitally swap faces, has been removed from both the App Store and the Google Play store and its website now consists only of a message from CEO Fernando De la Torre, explaining it has been purchased by Facebook.
“We’re taking a big step forward by joining the team at Facebook, where we’ll be able to advance our work at an incredible scale, reaching people from across the globe,” De la Torre said. “We are thrilled for our next big step forward by joining Facebook. We’d like to thank Carnegie Mellon University and our clients for their trust and support — we couldn’t have made it this far without them. We are looking forward to getting started at Facebook.”
Financial terms of the acquisition were not disclosed.
Jennifer Cowan is the Managing Editor for SiteProNews.
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