You probably already knew that there were You Tubers out there making millions of dollars a year. If you didn’t, read this. The most popular You Tuber, known as PewDiePie, makes a whopping $12M/year and has amassed over 40 million subscribers. Sure, you might not watch, but millions of other people are and sponsors are paying.
What you might not know is that the same opportunities exist on Snapchat, and Cyrene Quiamco is becoming one of the best examples of Snapchat success. Of course, like most social media influencers, it didn’t all happen overnight. Cyrene started out by making funny cartoons of her co-workers and sharing them on Snapchat. This evolved into creating caricatures of celebrities. One of those celebrities was Ashton Kutcher whose media company featured Cyrene in an article that played a role in jump-starting her new career.
Fast forward to today and Snapchat is now Cyrene’s full time gig, and the sponsors are coming to her to the tune of up to $30,000 per snap.
Early on, Quiamco says she was making about $500 per snap. After a year, her average went to $1,000 to $10,000 per Snapchat story. Quiamco told The Hustle one of her more recent clients paid her $30,000. (Source – the Hustle)
While Cyrene gained her notoriety by drawing herself with a cartoon image of someone (or something as pictured above) she makes money from sponsors by putting together 100 second stories, often sharing experiences with the sponsors product, service or location. Here’s an example of one of her sponsored snaps, this one for Samsung:
Remember, don’t look at You Tube views…this is a video from her Snapchat account which is where she’s getting all the eyeballs and reaching an audience her sponsors are trying harder and harder to reach in more creative ways.
As traditional marketing channels like newspapers, billboards and radio ads go the way of the dodo, social networks like Snapchat give a glimpse into a future that’s much closer than you might think. It’s a future where reaching your target audience might mean doing something like what you see above.
Huge congrats to Cyrene, it’s great to see someone innovate like this in a whole new way, a whole new medium and likely help to shape the future of marketing. It also goes to show, you’re never too young (or old) to change the world…it just takes thinking about things a little bit differently.