From the Personal Branding Blog
Your personal brand’s website is a calling card for your business — your blog is the portal through which your customers can connect with you. With so much information being published each day it is more important than ever to have an effective content strategy. There are some key benefits to writing remarkable content in order to expand your audience.
Standing out from the competition with personalization
It is not enough to just publish a blog post — each article should be tailored to your target market and their needs and desires. In fact most visitors who arrive at your website are new readers, and you want to encourage them to want to know more.
Not only can your brand use a blog to better connect with your community, but to also announce new products or services, events, and provide useful information that can actually be converted into a video series, infographic, or eBook later on.
In addition to being a powerful branding tool there are several other benefits of maintaining a regular content strategy:
A blog for your brand can be one of the most powerful marketing strategies that should not be missed, as long as you are delivering the image and message of your business that sets you apart from the competition. The same rules apply to both large brands and smaller enterprises — content will continue to be a main driver to attract a loyal following and higher sales.