Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix.
My guess is most who feel that way are only thinking of mining for and closing deals. Though a lot of selling business is done via LinkedIn, it’s also an important piece of your personal brand.
Most LinkedIn profiles show up on page one when someone “Googles you” and for that reason alone you can’t overlook this powerful piece of branding real estate.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Viveka von Rosen. Viveka is the founder of Linked Into Business and author of numerous books including the newly released, LinkedIn: 101 Ways To Rock Your Personal Brand, which she co-authored with Dayna Steele. Viveka and I talk all about LinkedIn, the “dos” and “don’ts” of engagement and how to create a profile that can’t be ignored.
Viveka knows all about online networking. Internationally recognized as the “LinkedIn Expert,” Viveka has made a career out of teaching people how to make social media networking work for them. She is a respected marketing influencer with a network of over 42 million people on LinkedIn and 82,000+ followers on Twitter.
Questions I ask Viveka von Rosen:
What you’ll learn if you give a listen:
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Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]