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India Air Conditioning Market 2016 Share, Trend, Segmentation and Forecast to 2021

Tuesday, November 15, 2016 0:09
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Air conditioning systems comprise the largest share of total HVAC system demand globally. Growing urbanization is fuelling the construction of retail, hospitality and commercial properties and, in turn, expanding the market for air conditioning systems in India. Sudden spurt in mercury levels in central, western and southern regions in the country have increased month-on-month sales for most manufacturers. The market is mainly driven by the increasing demand of room air conditioners in residential and commercial areas. Most of the current market for air conditioning systems is concentrated in Tier-I and Tier-II cities where construction activity is the highest. As a result of the growing momentum towards smart cities, it is expected that the demand for air conditioning systems will continue to grow. 

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According to “India Air Conditioning Market Outlook, 2021”, India’s air conditioning market was growing with a CAGR of 6.82% over a period of five years. The India air conditioning market consists of a range of product categories such as central plant systems, VRF systems, packaged/ducted systems as well as room air conditioners. Room air Conditioners account for majority of the market share, followed by central plant, duct and VRF systems. The Tatas-owned Voltas has taken the top slot in the Indian air conditioning market, overtaking Korean white goods giant LG that has dominated the business for over a decade. The AC business is split into multiple segments: Room air-conditioners that are sold through multi-brand retailers and dedicated dealerships; Variable Refrigerant Volume (VRV) and duct ACs, which are used in commercial spaces such as offices and restaurants; and chillers for large building projects like airports and shopping malls are institutional sales. 
Foreign manufacturers are continuously establishing capabilities in India to capture the room air conditioners market that is propelled by growth factors such as high disposable incomes, large base of middle-class households, and the propensity of the young workforce to spend on electrical and electronic goods. North, northwest and central India contributes over one-third of AC sales in the country. In India, six major cities account for almost 80% sales of room air conditioners. Delhi is the largest market in Northern India while Hyderabad is the largest market in Southern India, followed by Chennai and Bangalore. 
In room air conditioning segment, the market share of window air conditioners has been witnessing a continuing decline over the last few years on account of decreasing price gap and lower energy-efficiency in comparison with split air conditioners. Consumers are buying more energy-efficient products and hence the 4-Star and 5-Star ACs are selling faster. Apart from these conventional air conditioners, inverter AC is the newest on the block and fast catching the Indian market. Manufacturers are also aggressive pushing the inverter ACs in the market.

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Key points in table of content

1. Executive Summary 
2. Global Air Conditioning Market Outlook
    2.1. Market Size By Value 
      2.1.1. Overall Market 
    2.2. Market Size By Volume 
      2.2.1. Overall Market 
    2.3. Market Share 
      2.3.1. By Company 
      2.3.2. By Region 
      2.3.3. By Country 
      2.3.4. By Type 
3. India Air Conditioning Market Outlook 
    3.1. Market Size By Value 
      3.1.1. Overall Market 
      3.1.2. Central Air Conditioning Plant Market 
      3.1.3. Duct Air Conditioning Market 
      3.1.4. VRF Air Conditioning Market 
    3.2. Market Share 
      3.2.1. By Company 
      3.2.2. By Segment 
      3.2.3. By Sales Channel 
    3.3. India Room Air Conditioning Market 
      3.3.1. Market Size By Value 
 Overall Market 
 Spilt Air Conditioner Market 
 Window Air Conditioner Market 
      3.3.2. Market Size By Volume 
      3.3.3. Market Share 
 By Company 
 By Region 
 By City 
 By Geography 
 By Type 
 By Application 
 By Split AC Types 
4. Pricing Analysis 
5. India Economic Snapshot 
6. Raw Material 
7. Market Penetration 
8. PEST Analysis 
9. Policy & Regulatory Landscape 
10. Trade Dynamics
    10.1. Import 
    10.2. Export 
11. Channel Partner Analysis 
12. India Air Conditioning Market Dynamics 

    12.1. Key Drivers 
    12.2. Key Challenges 
13. Market Trends & Developments 
    13.1. Room AC Segment Fast Catching Up 
    13.2. Competition between Split AC and Window AC 
    13.3. Players Focusing on Tier II and Tier III Cities 
    13.4. Inverter Technology: The Newest on the Block 
    13.5. Solar Powered Air Conditioning 
14. Competitive Landscape 
    14.1. Porters Five Forces 
    14.2. Company Profiles 
      14.2.1. Voltas Limited 
      14.2.2. Samsung India 
      14.2.3. LG Electronics India Pvt. Ltd. 
      14.2.4. Panasonic India Pvt. Ltd. 
      14.2.5. Godrej & Boyce Mfg. Co. Ltd. 
      14.2.6. Daikin Air Conditioning India Pvt. Ltd. 
      14.2.7. Haier Appliances India Ltd. 
      14.2.8. Carrier Midea India Private Limited 
      14.2.9. Blue Star Limited 
      14.2.10. Videocon Consumer Electronics & Home Appliances 
15. Strategic Recommendations 
16. Disclaimer

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