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India Air Cooler Market 2016 Share, Trend, Segmentation and Forecast to 2021

Tuesday, November 15, 2016 0:32
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India air cooler market is growing with a CAGR of 11.26% from last four years and market is projected to grow further due to rising mercury, increasing disposable income, growing demand in middle class people and low price of air coolers as compared to air conditioners. India air cooler market is divided into two parts viz. residential and industrial. Residential and Industrial air cooler market is growing with a CAGR of 15.68% and 9.04% respectively from past four years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams. 

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According to “India Air Cooler Market Outlook, 2021”, India’s Air Cooler market is anticipated to reach INR 7999 Crore by 2021. Symphony, Kenstar and Bajaj are the market leaders in the organized air cooler market. Voltas has just forayed into the industry and is expected to give fierce competition to the market leader Symphony. Room coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. 
The Indian cooling market is witnessing an increase in the use of green technologies. Market vendors are increasingly adopting green technologies to create energy-efficient and eco-friendly air cooling systems. The air-cooler market in India has witnessed rapid growth in recent times thanks to the country’s strong economic performance, rising household incomes and a favourable shift in consumer perceptions towards air-coolers. High and rising temperature levels are leading to greater demand for cooling solutions. In India, especially among the mid-income groups, there is a huge demand of air coolers. 

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Key points in table of content

1. Executive Summary 
2. India Air Cooler Market Outlook
    2.1. Market Size – By Value 
      2.1.1. Total Air Cooler Market 
 Total Market 
 Total Organized Market 
 Total Unorganized Market 
      2.1.2. Residential Air Cooler Market 
 Total Residential Market 
 Residential Organized Market 
 Residential Unorganized Market 
      2.1.3. Industrial Air Cooler Market 
 Total Industrial Market 
 Industrial Organized Market 
 Industrial Unorganized Market 
    2.2. Market Size – By Volume 
      2.2.1. Total Air Cooler Market 
      2.2.2. Residential Air Cooler Market 
      2.2.3. Industrial Air Cooler Market 
 Total Industrial Market 
 Industrial Organized Market 
 Industrial Unorganized Market 
    2.3. Market Share 
 By Company 
 By Types 
 By Region 
3. Production Procedure 
4. Pricing Analysis 

    4.1. Residential Segment 
      4.1.1. Organized Players 
      4.1.2. Unorganized Players 
    4.2. Industrial Segment 
      4.2.1. Organized Players 
      4.2.2. Unorganized Players 
5. India Economic Profile 2014 
6. PEST Analysis 
7. Trade Dynamics 

    7.1. Imports 
    7.2. Export 
8. Channel Partner Analysis 
9. India Air Cooler Market Trade Dynamics 

    9.1. Key Drivers 
    9.2. Key Challenges 
10. Market Trends & Developments 
    10.1. Rising Mercury Driving Cooling Market Growth 
    10.2. Huge demand from Mid Income Groups 
    10.3. Growing Popularity of Industrial Air Coolers 
    10.4. Coolers with Exhaust Fans 
    10.5. Growing Popularity of Tower Air-Coolers 
    10.6. Warehousing emerges as potential market for air cooling 
11. Competitive Landscape 
    11.1. Porters Five Forces 
    11.2. Company Profiles 
      11.2.1. Symphony Limited 
      11.2.2. Kenstar 
      11.2.3. Bajaj Electricals Ltd. 
      11.2.4. Usha International Limited 
      11.2.5. Maharaja Whiteline 
      11.2.6. McCoy 
      11.2.7. Orient Electric 
      11.2.8. Khaitan Electricals Limited 
      11.2.9. Ram Coolers 
      12.2.10. Crompton Greaves 
12. Strategic Recommendations 
13. Disclaimer

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