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India Air Cooling systems Market 2016 Share, Trend, Segmentation and Forecast to 2021

Tuesday, November 15, 2016 0:44
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India air cooling systems market is divided into three parts viz. air conditioning, air cooler and fan. According to “India Air Cooling Systems Market Outlook, 2021”, India’s air cooling systems market was growing with a CAGR of 9.48% over a period of five years. Growing urbanization is fuelling the construction of retail, hospitality and commercial properties and, in turn, expanding the market for air cooling systems in India. The market is mainly driven by the increasing demand of room air conditioners, branded air coolers and ceiling fans in residential areas. As a result of the growing momentum towards smart cities, it is expected that the demand for air cooling systems will continue to grow. 

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The India air conditioning market consists of a range of product categories such as central plant systems, VRF systems, packaged/ducted systems as well as room air conditioners. Room air conditioners account for majority of the market share, followed by central plant, duct and VRF systems. The TATA owned Voltas has taken the top slot in the air conditioning market followed by Daikin and LG. The AC business is split into multiple segments: Room air-conditioners that are sold through multi-brand retailers and dedicated dealerships; Variable Refrigerant Volume (VRV) and duct ACs, which are used in commercial spaces such as offices and restaurants; and chillers for large building projects like airports and shopping malls are institutional sales. 

North, northwest and central India contributes over one-third of AC sales in the country. In India, six major cities account for almost 80% sales of room air conditioners. Delhi is the largest market in Northern India while Hyderabad is the largest market in Southern India, followed by Chennai and Bangalore. In room air conditioning segment, the market share of window air conditioners has been witnessing a continuing decline over the last few years on account of decreasing price gap and lower energy-efficiency in comparison with split air conditioners. Consumers are buying more energy-efficient products and hence the 4-Star and 5-Star ACs are selling faster. Apart from these conventional air conditioners, inverter AC is the newest on the block and fast catching the Indian market. Manufacturers are also aggressive pushing the inverter ACs in the market. 

India air cooler market is divided into two parts viz. residential and industrial. Both residential and industrial air cooler segment are growing rapidly from past few years. Keeping in point, low capital expenditure and electricity benefits of air coolers, the middle income group majorly fuelled the sales in residential market. Whereas, industrial cooling is slowly gaining increasing importance as corporate are now looking to create an amiable working environment for their shop floor teams. Symphony, Kenstar and Bajaj are the market leaders in the organized air cooler market. Room coolers account for almost two-third of the total market and is expected to dominate in the forecast period also, followed by desert coolers. North India caters to the largest revenue sales as the region is growing at a fast pace and the growth is fuelled by a shift from unorganized to the organized market. 

Electric Fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size in value terms of the fans category is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organised sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network. Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of the fan industry in India. The fan industry is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan. 

Fan market in India broadly includes four types of fan i.e. Ceiling fans, Table fans, Pedestal fans and Wall fans. In organized sector, ceiling fans dominates the market in terms of volume followed by pedestal fans, table fans and wall fans whereas the unorganized sector is heavily dominated by ceiling fans and table fans. Among the four major types of fan, pedestal fans are the most costly, followed by ceiling fans. In terms of regional sales, south India caters to the largest revenue sales, followed by west, north and east. Fan industry is usually segmented on the basis of price. There are three categories in which the organized fan market is divided viz. economy fans, regular fans and premium fans. Economy fans are those which are priced below Rs. 1800, regular fans come in the range of Rs. 1800 to Rs. 3500 whereas premium fans are priced above Rs. 3500 for a single fan. In value terms, regular fans category is the largest category in India whereas in volume terms economy fans is the largest selling category. Unorganized fan market does not contain any such category division as they do not fit into the above mentioned price brackets. 

Key Segments Covered 

· Air Conditioning 
· Air Cooler 
· Fan

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Key points in table of content

1. Executive Summary 
2. India Air Cooling Systems Market Outlook 

    2.1. Market Size By Value 
    2.2. Market Share 
      2.2.1. By Company 
      2.2.2. By Cooling Systems 
3. India Air Conditioning Market Outlook 
    3.1. Market Size By Value 
    3.2. Market Share 
      3.2.1. By Company 
      3.2.2. By Segment 
      3.2.3. By Sales Channel 
    3.3. India Room Air Conditioning Market Overview 
4. India Air Cooler Market Outlook 
    4.1. Market Size By Value 
    4.2. Market Size By Volume 
    4.3. Market Share 
      4.3.1. By Company 
      4.3.2. By Type 
      4.3.3. By End User (Value & Volume) 
      4.3.4. By Region 
5. India Fan Market Outlook 
    5.1. Market Size By Value 
    5.2. Market Size By Volume 
    5.3.  Market Share By Region 
    5.4.  India Organized Fan Market 
      5.4.1. Market Size By Value 
      5.4.2. Market Size By Volume 
      5.4.3. Market Share 
 By Company 
 By Category (Value & Volume) 
 By Product Type (Value & Volume) 
    5.5.  India Unorganized Fan Market Overview 
6. India Economic Snapshot 
7. Pricing Analysis 
8. PEST Analysis 
9. Policy & Regulatory Landscape 
10. Trade Dynamics 

    10.1. Import 
    10.2. Export 
11. Channel Partner Analysis 
12. India Air Cooling Systems Market Dynamics 

    12.1. Key Drivers 
    12.2. Key Challenges 
13. Market Trends & Developments 
    13.1. Room AC segment fast catching up 
    13.2. Inverter Technology: The Newest on the Block 
    13.3. Air Conditioner manufacturers focusing on Tier II and Tier III cities 
    13.4. Huge demand for air coolers & energy efficient fans from mid-income groups 
    13.5. Warehousing emerges as potential market for air cooling biz 
    13.6. Growing popularity of Tower Air-Coolers 
    13.7. Focus on children’s fan category 
    13.8. Decorative & Designer ceiling fans with LED lights 
14. Competitive Landscape 
    14.1. Porters Five Forces 
    14.2. Company Profiles 
      14.2.1. Voltas Limited 
      14.2.2. Samsung India Electronics Pvt. Ltd. 
      14.2.3. Daikin Air Conditioning India Pvt. Ltd. 
      14.2.4. Blue Star Limited 
      14.2.5. Symphony Limited 
      14.2.6. Kenstar 
      14.2.7. Crompton Greaves Ltd. 
      14.2.8. Usha International Ltd. 
      14.2.9. Orient Electric Limited 
      14.2.10. Havells India Limited 
      14.2.11. Bajaj Electricals Limited 
15. Strategic Recommendations 
16. Disclaimer

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Ph: +44 208 133 9349 (UK)

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