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India Air Purifier Market 2016 Share, Trend, Segmentation and Forecast to 2021

Tuesday, November 15, 2016 0:00
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The air care products, synonym of air freshener products, fall into the broad category of home care products in India. Due to increase awareness regarding clean and fresh environment, the demand for air freshener products like various fragranced air freshener spray, electric air freshener, liquid air freshener, gel air freshener, block air freshener, etc are rising than before, hence offering opportunities to the Indian air care market. The rich consumers demand for the premium and value added air care products in order to maintain air hygiene in rooms and car, and hence they use various fragrance based air care products such as lavender, jasmine, rose, sandalwood, lemon, apple, etc to keep their home and car odour free. Air care has turned into a riveting market for new product developments and innovation where producers are taking effort to convince consumers through aggressive campaign and advertizing that they should adopt air care products to improve home hygiene. A natural/organic air care product is an emerging trend in the industry. However, the penetration of air care products is low in overall India, while the rural penetration is negligible, but this presents the massive opportunities to Indian air care industry. 

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India Air Care Market has been growing with a CAGR of 20% from last five years and is projected to grow with a significant growth rate over forecast period due to rising standard of living of consumers in India, growing awareness regarding clean environment, brand awareness, increasing disposable income, growing demand in middle class people and availability of wide range of products. The various formats such as sprays/aerosol air fresheners, liquid air fresheners, gel air fresheners, electrical/plug-in air fresheners, candle air fresheners, block air fresheners, etc are boosting the categorized market of air care industry in India. 
According to “India Air Care Market Outlook 2021”, India’s air care market is projected to rise at a CAGR of 22% over five years. Dabur India, GCPL, Reckitt Benckiser, and SC Johnson India are market leaders in the air care market. India air care market is fragmented into three categories such as home fresheners, bathroom fresheners and car fresheners market. The category of car air freshener products dominates the air care market along with its various formats of the products. Dabur India is leading the air care market in India from the decade under its brand Odonil. Indian metros and urban areas of the countries are responsible for the majority of the sales of air care products, with premium specialized and value added fragranced air freshener products are growing rapidly among upper middle class consumers. 
“India Air Market Outlook 2021” discusses the following aspects of air care market in India: 
How it will help solving your strategic decision making process?? 
The report gives an in-depth understanding of air care market in India: 
- To identify the on-going trends and anticipated growth in the next five years 
- To anticipate the market size in 2021 and the growth rate by then 
- The ongoing market trends 
- The drivers of this market, challenges that hinders the growth 
- The key vendors in this market space 
- Global Air Care Market Size, Share & Forecast 
- India Air Care Market Size, Share & Forecast 
- India Home Freshener Market Size, Share & Forecast 
- India Car Freshener Market Size, Share & Forecast 
- India Bathroom Freshener Market Outlook 
- Segmental Analysis – By Company, By Brand, By Region, By Segment, By Format, By Sales, By End User, By Ingredient, By Fragrance 
- Changing Market Trends & Emerging Opportunities 
- Competitive Landscape & Strategic Recommendations 
- Pricing Analysis 
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. 
Report Methodology 
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various air care products and its ingredients suppliers and channel partners in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. 
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Key points in table of content

1. Executive Summary 
2. Global Air Care Market Outlook 

    2.1. Market Size By Value 
    2.2. Market Share 
      2.2.1. By Company 
      2.2.2. By Region 
      2.2.3. By Format 
      2.2.4. By Usage 
3. India Air Care Market Outlook 
    3.1. Market Size By Value 
    3.2. Market Share 
      3.2.1. By Company 
      3.2.2. By Region 
      3.2.3. By Segment 
      3.2.4. By Format 
      3.2.5. By Sales 
      3.2.6. By End User 
      3.2.7. By Fragrance 
      3.2.8. By Ingredient 
4. India Home Freshener Market Outlook 
    4.1. Market Size By Value 
    4.2. Market Share By Format 
5. India Car Freshener Market Outlook 
    5.1. Market Size By Value 
    5.2. Market Share 
      5.2.1. By Brand 
      5.2.2. By Format 
6. India Bathroom Freshener Market Outlook 
    6.1. Market Size By Value 
    6.2. Market Share 
      6.2.1. By Brand 
      6.2.2. By Format 
7. Pricing Analysis 
8. Market Penetration 
9. India – Economic Profile 
10. Raw Material 
11. PEST Analysis 
12. Trade Dynamics
    12.1. Import 
    12.2. Export 
13. Channel Partner Analysis 
14. Market Dynamics 

    14.1. Key Drivers 
    14.2. Key Challenges 
15. Market Trends & Developments 
    15.1. Low Penetration Levels – An Opportunity For Manufacturers 
    15.2. Changing Consumer Preferences 
    15.3. Increasing Demand For Natural/Organic Air Fresheners 
    15.4. Development In Aromatherapy 
    15.5. Widening Distribution Channels – Boost The Sales 
16. Competitive Landscape 
    16.1. Porter’s Five Forces Analysis 
    16.2. Company Profiles 
      16.2.1. Dabur India 
      16.2.2. P&G India 
      16.2.3. Godrej Consumer Products Limited 
      16.2.4. Reckitt Benckiser India 
      16.2.5. J.K. Helen Curtis India Ltd 
      16.2.6. SC Johnson India 
      16.2.7. Midas care pharmaceuticals Pvt Ltd 
17. Strategic Recommendations 
18. Disclaimer

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