India Alternative Medicines & Herbal Products Market Outlook to 2021 – Herbal Medicines and Herbal Skin Care Products to Drive Market Growth” provides a comprehensive analysis of herbal products market in India. The report focuses on Alternative medicines, which includes AYUSH medicines and herbal products. Herbal products category includes the detail study about herbal hair care market, herbal skin care market, herbal oral care, herbal Chyawanprash, herbal balm and herbal digestives. Additionally, the report also covers sub segmentation for each herbal products market in India. The report covers recent trends and developments in India alternative and herbal products market. Market positioning of major players in the industry has been discussed with detailed company profiles. The report also includes SWOT analysis and Porters five forces model. The future outlook and projections for India alternative medicines and herbal products has been covered in the publication. The report also serves as a benchmark for every new player which is seeking to enter into alternative medicines and herbal products market and what should be the focus and USP for that new player.
India Alternative Medicines Market
The alternative medicines market includes ayurveda, unani, homeopathy and siddha systems of medicines. The market has increased from INR ~ billion in FY’2011 to INR ~ billion in FY’2016 growing at a CAGR of ~% during FY’2011-FY’2016. With strong government support and rising prevalence of lifestyle diseases among the population in India, the demand for alternative medicines has consistently enhanced. The alternative medicines do not have any side effects and can be consumed daily for preventions from various diseases. Moreover, the strong government support and number of players entering in this segment has also contributed to the growth of the sector. Government along with AYUSH ministry has opened number of AYUSH institutes and AYUSH yoga institutes in various parts of the country. This has positively influenced the market. Some of the major players which have concentrated the market include Dabur, Himalaya drug company, Patanjali and others.
Herbal products market includes herbal skin care products, herbal hair care products, herbal balms, herbal oral care and digestives. The market for herbal products has increased from INR ~ billion in FY’2011 to INR ~ billion in FY’2016, growing at a CAGR of ~% during the period. The huge marketing and promotional activities by the herbal companies and rising awareness about benefits of using herbal products has accelerated the size of the industry.
Indian herbal hair care market has evolved as a potential market with the presence of companies such as Dabur, Himalaya and Patanjali which primarily focuses on natural products that have been increasingly penetrated in the market. The herbal hair care market has increased at a CAGR of ~% during the period FY’2011-FY’2016, with revenues accounted at INR ~ million during FY’2016. Herbal hair care market is dominated by herbal oil with the revenues contribution of ~% during FY’2016.
The herbal skin care business has been the new growth frontier in the cosmetics segment in India. Rising awareness about the benefits of using herbal skin care products has pushed the demand for skin care products. Herbal skin market has increased from INR ~ million in FY’2011 to INR ~ Million in FY’2016. Herbal skin market is dominated by herbal face wash market with the market share of ~% in FY’2016.
The demand for herbal toothpastes has augmented in the country in the recent years. The herbal toothpaste contains extract from mint, neem, basil, cinnamon, clove and several other herbs. Moreover, the growing issues in oral health care in India such as cavities especially among children, gum swelling, gum bleeding and others has aided the growth for the demand of herbal oral care market in India. The market has grown from INR ~ million in FY’2011 to INR ~ million during FY’2016
The balm market in India has witnessed a robust growth rate in the past few years 2010-2015 The Balm market has augmented at a CAGR of ~% during FY’2011 to FY’2016. The market is dominated by Zandu balm. The penetration of balm is higher in both rural and urban areas. Balms have the penetration of 32% in India in 2015, indicating the huge opportunities for this potential market.
The rich and traditional cuisines of India are famous across the globe. The recipes which are rich in spices and oil are the major reason for indigestion, acidity and gastric problems. This has triggered the size of the digestive medicines market. The market has grown from INR ~million in FY’2011 to INR ~ million in FY’2016.
The Chyawanprash market has grown at a CAGR of ~% during the period FY’2011 to FY’2016, with revenues been evaluated at INR ~ million during FY’2016. The market is majorly driven by the increasing health issues especially in children and old age population in the country.
India Alternative medicine & herbal products is expected to rise at a CAGR of ~% during the period FY’2017-FY’2021 with revenues been expected to register at INR ~ billion during FY’2021. The rising awareness about the harmful effects of chemical used in cosmetics will trigger the demand of herbal cosmetics especially skin care & hair care products in coming future. The demand for herbal hair care products is expected to increase in the coming years with a greater focus on natural products especially among the female segment of the population. Rising awareness, attractive marketing and promotional strategies adopted by popular brands such as Dabur, Himalaya will likely to drive the sales for herbal hair care products in India in the coming years.
Key Topics Covered in the Report:
India Alternative medicines & herbal products market
Market Segmentation by Alternative medicines and herbal products
India Alternative medicines market Size
India Herbal products market size and market segmentation by types of products
India Herbal hair care products market size and market share by companies
India Herbal skin care products market size and market share by companies
India Herbal oral care products market size and market share by companies
India Herbal Chyawanprash market size and market share by companies
India Herbal balm market Size and market share by companies
India Herbal digestive market size and Market share by companies
Trade Scenario of India Alternative Medicines & Herbal Products
Government roles in India Alternative Medicines & Herbal Products
Trends and Development and Issues & Challenges
SWOT Analysis and Porters five forces Analysis
Ankur Gupta, Head Marketing & Communications