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India Mattress Market 2016 Share, Trend, Segmentation and Forecast to 2021

Wednesday, November 16, 2016 0:45
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This report gives an in-depth analysis of mattress industry in India. The Indian mattress market is tightly in the grip of the unorganized sector, led by the street-side shop and the local ginner. Mattresses from this unorganized sector usually use cotton filler as it is the cheapest of the many options that are now available and thus the choice of the masses. However, organized sector is now growing with rising demand of good quality mattresses among Indian consumers. Today, Indian consumers even prefer buying from international brands whenever they think of high quality and contemporary product. Growing residential units is creating a demand for mattresses all over the country. Also, every new hotel requires hundreds of beds and mattresses and this particular industry appears to be thriving owing to an increase in the construction, real estate, and tourism & hospitality sector. 

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According to “India Mattress Market Outlook, 2021”, the overall mattress market is growing with a CAGR of 8.20% from the last five years. The organized mattress market encompasses of three types of mattresses namely Coir, PU foam and Spring mattress. Spring mattresses are increasingly being preferred over coir and PU foam mattress. By end user, organized mattress market is divided into two parts namely residential and institutional. Both residential and institutional demand is growing in India with the increasing awareness regarding various mattress types and brands. Among various sizes available, King size mattresses are the most preferred one and comfort is the important factor while choosing them. In India, mattresses are broadly sold through two mediums, one is offline and other is online. Offline mattress market consists of retail sales of mattresses from various stores all over India whereas online mattress market consists of sales through e-commerce websites. Indian consumers usually go to store and feel the mattress by touching or sitting on it. This is how they decide the comfort level of mattress and take their decision which makes the offline mode of distribution more popular. 
Globally the mattress industry has advanced and there are many international brands with technologically superior products available in the market. But, the mattress industry in India is far behind. This is primarily because Indian consumers are unknown about the significance of using a mattress or they are ignorant about the fact that an investment in the mattress is an investment for one’s health. Globally, majority of sales is in the spring mattress segment while in India the spring mattress category is at a very nascent stage. Indian consumers are yet to taste the best technologically advanced sleep systems. But factors like favourable demographics, changing life styles and increase in disposable income make this market an attractive one. 
Key Product Types 
• Coir Mattress 
• PU Foam Mattress 
• Spring Mattress 
• Others

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Key points in table of content

1. Executive Summary 
2. Global Mattress Market Outlook 
3. India Mattress Market Outlook 

    3.1. Market Size By Value 
    3.2. Organized Vs. Unorganized Mattress Market 
4. India Organized Mattress Market Outlook 
    4.1. Market Size By Value 
      4.1.1. Overall Market 
      4.1.2. Offline Mattress Market 
      4.1.3. Online Mattress Market 
    4.2. Market Share 
      4.2.1. By Company 
      4.2.2. By Type of Mattress 
      4.2.3. By End User 
      4.2.4. By Size of Mattress 
      4.2.5. By Mode of Distribution 
    4.3. India Coir Mattress Market Outlook 
      4.3.1. Market Size By Value 
      4.3.2. Market Share By Company 
    4.4. India PU Foam Mattress Market Outlook 
      4.4.1. Market Size By Value 
      4.4.2. Market Share By Company 
    4.5. India Spring Mattress Market Outlook 
      4.5.1. Market Size By Value 
      4.5.2. Market Share By Company 
5. Product Price & Variant Analysis 
    5.1. Coir Mattress 
    5.2. Foam Mattress 
    5.3. Spring Mattress 
6. India Economic Snapshot 
7. Raw Material 
8. Manufacturing Process 
9. Policy & Regulatory Landscape 
10. Trade Dynamics 

    10.1. Import 
    10.2. Export 
11. Channel Partner Analysis 
12. India Mattress Market Dynamics 

    12.1. Key Drivers 
    12.2. Key Challenges 
13. Market Trends & Developments 
    13.1. Flourishing Real Estate Sector 
    13.2. Growing Awareness about using ‘Right Mattress’ 
    13.3. Demand for Premium and Luxury Mattress Range 
    13.4. Entry of International Players in Domestic Market 
    13.5. Rising Popularity of Spring Mattresses 
14. Competitive Landscape 
    14.1. Porters Five Forces 
    14.2. Company Profiles 
      14.2.1. Indian Companies 
 Kurlon Enterprise Limited 
 Sheela Foam Pvt. Ltd. 
 Peps Industries Pvt. Ltd. 
 Springwel Mattresses Pvt. Ltd. 
 Coirfoam (India) Private Limited 
 Duroflex India 
 Godrej Interio (GI) 
 Springfit Marketing Inc. 
      14.2.2. Foreign Companies 
 Sealy India Trading Pvt. Ltd. 
 Emirates Sleep Systems Pvt. Ltd. 
 Simmons Bedding & Furniture (India) Pvt. Ltd. 
15. Strategic Recommendations 
16. Disclaimer

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