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India Mixer, Juicer & Grinder Market 2016 Share, Trend, Segmentation and Forecast to 2021

Wednesday, November 16, 2016 1:05
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This report gives an in-depth analysis of mixer, juicer & grinder industry in India. India food preparation appliances consist of segments such as mixer grinders, juicer extractors, blenders, juicer, food processors, choppers, hand mixers and other. Mixer grinder and juicer has major volume share among food preparation appliances, whereas juicer mixer grinder market is expected to increase during forecast period. Many years ago, Indian consumers were familiar about only mixer grinders, but other food preparation appliances like juice extractors and juicer mixer grinders are also gaining popularity and increasing their presence in the market. This is mainly because of the awareness regarding health consciousness among Indian consumers, growing number of working women, expanding middle class and rising availability. 

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According to “India Mixer, Juicer & Grinder Market Outlook, 2021”, mixer grinders will grow at a CAGR of about 12% over next five years. India mixer grinder market has two segments, mass and premium mixer grinder market. Mass mixer grinders come in lower prices and as Indian consumers are price consciousness, the market share of mass mixer grinder is much more than premium mixer grinders. However, modern lifestyle, brand consciousness among Indian consumers and awareness about the product is now leading towards rapid growth of premium mixer grinders. Preeti, Bajaj, Philips, Maharaja, Butterfly and Kenstar are some of the leading brands operating in the market. South and West India creates maximum demand among all other regions in the mixer grinder market. East and north are also expected to register healthy growth in the forecast period due to increasing disposable incomes of consumers. Bangalore, Chennai, Hyderabad are the leading cities in the southern region whereas other cities like Mumbai, Delhi and Kolkata are also fast catching up the market. 
Juice extractors/juicers are expected to be highly adopted by Indian consumers in the forecast period. Juicer mixer grinder is expected to register slow growth as compared to juice extractors. Major local and international companies are expanding their business with new technological advancement in these products. Manufacturers are also employing very inventive and experienced designers to create these appliances that offer multiple functions and take up less space. In case of distribution, retail chains are registering highest growth and continuously increasing their reach towards tier II and tier III cities. Online sales of these appliances are very less at this point of time, but are expected to rise significantly in the coming years. 
Key Product Types 
• Mixer Grinder 
• Juice Extractor/Juicer 
• Juicer Mixer Grinder

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Key points in table of content

1. Executive Summary 
2. India Food Preparation Appliance Market Outlook 
3. India Mixer, Juicer & Grinder Market Outlook 

    3.1. Market Size By Value 
    3.2. Market Size By Volume 
    3.3. Market Share By Product Type 
4. India Mixer Grinder Market Outlook 
    4.1. Market Size By Value 
      4.1.1. Overall Market 
      4.1.2. Mass Mixer Grinder Market 
      4.1.3. Premium Mixer Grinder Market 
    4.2. Market Size By Volume 
      4.2.1. Overall Market 
      4.2.2. Mass Mixer Grinder Market 
      4.2.3. Premium Mixer Grinder Market 
    4.3. Market Share By Volume 
      4.3.1. By Brand 
      4.3.2. By Region 
      4.3.3. By City 
      4.3.4. By Category (Volume & Value) 
5. India Juice Extractor Market Outlook 
    5.1. Market Size By Value 
    5.2. Market Size By Volume 
    5.3. Market Share By Region 
6. India Juicer Mixer Grinder Market Outlook 
    6.1. Market Size By Value 
    6.2. Market Size By Volume 
7. Pricing Analysis 
    7.1. Average Selling Price 
    7.2. Product, Price & Variant Analysis 
8. India Economic Snapshot 
9. PEST Analysis 
10. Market Penetration 
11. Policy & Regulatory Landscape 
12. Trade Dynamics 

    12.1. Import 
    12.2. Export 
13. Channel Partner Analysis 
14. India Mixer, Juicer & Grinder Market Dynamics 

    14.1. Key Drivers 
    14.2. Key Challenges 
15. Market Trends & Developments 
    15.1. Popularity of Western Food among Middle-Class Consumer 
    15.2. Fierce Competition Between Organized and Unorganized Players 
    15.3. Premium Mixer Grinders Fast Catching Up The Market 
    15.4. Shift Towards Modern Electric Equipments 
    15.5. Parallel Demand of Fresh Fruits and Juice Extractors 
16. Competitive Landscape 
    16.1. Porters Five Forces 
    16.2. Company Profiles 
      16.2.1. Preethi Kitchen Appliances Pvt. Ltd. 
      16.2.2. Bajaj Electricals Limited 
      16.2.3. Philips India Limited 
      16.2.4. Groupe SEB India Pvt. Ltd. 
      16.2.5. Butterfly Gandhimathi Appliances Limited 
      16.2.6. Kitchen Appliances India Limited 
      16.2.7. TTK Prestige Limited 
      16.2.8. Havells India Limited 
      16.2.9. Usha International Limited 
      16.2.10. Crompton Greaves Consumer Electricals Ltd. 
17. Strategic Recommendations 
18. Disclaimer

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