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India Oral Care Market 2016 Share, Trend, Segmentation and Forecast to 2021

Wednesday, November 16, 2016 1:13
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The oral care market is considered as one of the rapidly growing dynamic markets in FMCG sector India. Due to increase standard of living and changing lifestyle, the demand for specialized oral care products like multipurpose toothpaste, prestige toothbrush, mouthwash, etc. are greater than ever, thereby providing high momentum to the Indian oral care market. The wealthy class requires the premium and value added oral care products in order to maintain oral hygiene and they use multipurpose oral care products such as mouthwash, dental floss and other specialized oral care products to keep fresh breath and mouth. Oral care has become an thrilling legroom for new product developments and producers are trying to convince consumers through aggressive campaign and advertising that they should adopt a oral care products to improve oral hygiene and to be protected from dental related issues. A multipurpose oral care product is an emerging trend in the industry. However, the penetration of modern oral care products is low, but this opens the door for new and enormous opportunities in Indian oral care industry. 

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India Oral Care Market is growing with a CAGR of 11.4% from last five years and is projected to get more than double by the year 2021 due to rising oral care, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of oral care products in the form of mass oral care products. The unorganized market in this industry is behind from organized industry; however it has small market space in toothpaste, toothbrush and toothpowder market. 
According to “India Oral Care Market Outlook 2021”, India’s oral care market is anticipated to increase at a CAGR of 11.30% over six years. Colgate-Palmolive India, HUL, and Dabur are market leaders in the organized oral care market. India oral care market is segmented into five categories such as toothpaste, toothbrush, toothpowder, mouthwash and other oral care products that include dental floss, oral care chewing gum, etc. Toothpaste segment dominate the oral care market along with its various variants. Colgate-Palmolive India is leading in toothpaste category from many decades. Urban India accounts for a considerable market share in the sales of premium oral care products, with premium specialized and value added oral care products are growing rapidly among upper middle class consumers. “India Oral Care Market Outlook 2021” discusses the following aspects of hair care market in India:

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Key points in table of content

1.  Executive Summary 
2.  Global Oral Care Market Outlook 

    2.1.  Market Size By Value 
    2.2.  Market Share By Company 
3.  India Oral Care Market Outlook 
    3.1.  Market Size By Value 
    3.2.  Market Share 
      3.2.1. By Company 
      3.2.2. By Segment 
    3.3.  Pricing Analysis 
    3.4.  India Toothpaste Market Outlook 
    3.5.  Market Size By Value 
    3.6.  Market Share 
      3.6.1. By Company (Value) 
      3.6.2. By Company (Volume) 
      3.6.3. By Brand 
      3.6.4. By Type 
4.    India Toothbrush Market Outlook 
    4.1.  Market Size By Value 
    4.2.  Market Share By Brand 
5.    India Toothpowder Market Outlook 
    5.1.  Market Size By Value 
    5.2.  Market Share By Brand 
6.    India Mouthwash Market Outlook 
    6.1.  Market Size By Value 
    6.2.  Market Share By Brand 
7.    India Economic Snapshot 
8.    Raw Material 
9.    Market Penetration 
10.  PEST Analysis 
11.  Trade Dynamics 

    11.1.  Import 
    11.2.  Export 
12.  Channel Partner Analysis 
13.  India Oral Care Market Dynamics 

    13.1.  Key Drivers 
    13.2.  Key Challenges 
14.  Trends & Developments 
    14.1.  Low Penetration Offers Growth Opportunities 
    14.2.  Rising products for anti-caries and whitening 
    14.3.  Electric/Power Toothbrush Gains Popularity In Developed Indian Regions 
    14.4.  Increasing Demand for Natural Oral Care Products 
    14.5.  Mouthwash Gains Popularity 
15.  Competitive Landscape 
    15.1.  Porters Five Forces 
    15.2.  Company Profiles 
      15.2.1. Colgate Palmolive India Pvt. Ltd. 
      15.2.2. Johnson & Johnson Private Limited 
      15.2.3. GlaxoSmithKline Consumer Healthcare Limited 
      15.2.4. Procter & Gamble (P&G) India 
      15.2.5. Dabur India Limited 
      15.2.6. Hindustan Unilever Limited. 
      15.2.7. Vicco Laboratories 
      15.2.8. Elder Pharmaceuticals Private Limited 
      15.2.9. Anchor Health and Beauty Care Pvt. Ltd. 
16.  Strategic Recommendations 
17.  Disclaimer

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