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India Ready-To-Cook Market 2016 Share, Trend, Segmentation and Forecast to 2021

Wednesday, November 16, 2016 21:08
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India ready-to-cook market covers four categories namely instant noodles, instant pasta, instant soup and ready-to-mix. With the rapidly changing lifestyles over the last couple of decades, instant food brands have become almost indispensable in the urban kitchens, as such easy-to-cook foods are great time-savers besides being easy on the palate, and also because they are greatly relished by children. According to “India Ready-To-Cook Market Outlook, 2021”, the total market for ready-to-cook is growing with a CAGR of 19.60% from last five years. The instant noodles market in India was growing at a healthy rate from last few years but Maggi MSG lead controversy affected the category majorly. CG Foods and ITC Sunfeast Yippee are trying to grab a larger share of the instant noodles market. Indo Nissin, Capital Foods and Hindustan Unilever, along with some private labels, have just added to the competition. Instant noodles market in India is divided into two categories according to the packaging style viz. packet/pouch noodles and cup/bowl noodles. In the coming years, cup noodles will prove to be a trendy friend of young multitasking generation. Traditional formats (kirana stores) generate most of the revenue for instant noodles whereas retail is mounting fast and online sales are still at a nascent stage. 

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The instant pasta market in India is at the kind of stage that the instant noodles market was years ago. The instant pasta category will be a roaring success with the opening up of a number of Italian restaurants in the country. Nestle’s Maggi Pazzta, Bambino Agro, ITC’s Sunfeast Pasta Treat, HUL’s Knorr soupy pasta offerings, Future Group’s Tasty Treat and Feasters from retailers such as Aditya Birla Retail are some of the major players betting big on this category. Whereas the instant soup market is more consolidated and top three players namely Hindustan Uniliver’s Knorr, Nestle’s Maggi and Capital Food’s Chings Secret are playing significant roles in enlarging the category. Majority of the instant pasta and soup sales comes from retail formats as this packaged food is still not a part of shopping list for Indian housewives. On the other hand, sales from traditional and online stores are still very limited. 

Ready-to-mix is a small category as compared to instant noodles but is growing robustly. The RTM market is consists of four segments viz. snacks mix, curry mix, dessert mix and others (rice & meals). Snacks mix includes products like masala upma mix, rava dosa mix, rava idli mix, dhokla mix, poha mix etc. On the other hand, curry mix is anticipated to register highest growth in the forecast period. North Indian curries capture the curry mix segment largely with products such as Aloo Mutter, Chana Masala, Dal Fry, Dal Makhani, Navratan Kurma, Paneer Butter Masala etc. Chicken Curry, Butter Chicken, Prawns Curry and Chicken Achari are some of the innovative products in the non-vegetarian categories. Desserts such as gulab jamun, halwa, besan ladu, kheer and vermicelli payasam have always occupied an important place in Indian cuisine. Rice is available in combinations such as Bisibele Bhath, Rasam Rice, Sambar Rice, Jeera Rice, Tamarind Rice, Tomato Rice and Hyderabadi Biryani whereas meals include Rajma & Chawal, Dal Makhani & Rice, Chana Masala & Jeera Rice, Jowar Meal, etc. Prominent players in the ready to mix market include MTR Foods, ITC Ltd, Gits Food Products, Kohinoor Foods, iD Fresh Food, Maiyas and Bambino Agro Industries. 

Key Categories Covered 
Instant Noodles 
Instant Pasta 
Instant Soup 
o Snacks Mix 
o Curry Mix 
o Dessert Mix 
o Others (Rice & Meals)

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Key points in table of content

1. Executive Summary 
2. India Ready-To-Cook Market Outlook 

    2.1. Market Size By Value 
    2.2. Market Share 
      2.2.1. By Company 
      2.2.2. By Category 
      2.2.3. By Demographic Area 
    2.3. India Instant Noodles Market Outlook 
      2.3.1. Market Size By Value 
 Overall Market 
 Packet/Pouch Noodles Market 
 Cup/Bowl Noodles Market 
      2.3.2. Market Share 
 By Company 
 By Packaging 
 By Sales Channel 
      2.3.3. Pricing Analysis 
    2.4. India Instant Pasta Market Outlook 
      2.4.1. Market Size By Value 
      2.4.2. Market Share 
 By Company 
 By Sales Channel 
      2.4.3. Pricing Analysis 
    2.5. India Instant Soup Market Outlook 
      2.5.1. Market Size By Value 
      2.5.2. Market Share 
 By Company 
 By Sales Channel 
      2.5.3. Pricing Analysis 
    2.6. India Ready-To-Mix Market Outlook 
      2.6.1. Market Size By Value 
 Overall Market 
 Snacks Mix Market 
 Curry Mix Market 
 Dessert Mix Market 
      2.6.2. Market Share 
 By Company 
 By Region 
 By Segment 
 By Sales Channel 
      2.6.3. Product, Price and Variant Analysis 
 Snacks Mix 
 Curry Mix 
 Dessert Mix 
 Others (Rice & Meals) 
3. India Economic Snapshot 
4. Policy & Regulatory Landscape 
5. Trade Dynamics 

    5.1. Import 
    5.2. Export 
6. Channel Partner Analysis 
7. India Ready-To-Cook Market Dynamics 

    7.1. Key Drivers 
    7.2. Key Challenges 
8. Market Trends & Developments 
    8.1. Small Firms launching City-Community Specific RTM Products 
    8.2. Clever and Unique Marketing Strategies 
    8.3. Retailers Going for Private Label RTM Products 
    8.4. Stress on Health & Wellness 
    8.5. Changing Lifestyle of Young India 
    8.6. Introduction of New Flavours in Instant Noodles, Soup & Pasta 
    8.7. Escalating Competition in the Instant Noodles Category 
9. Competitive Landscape 
    9.1. Porters Five Forces 
    9.2. Company Profiles 
      9.2.1. Nestle India Limited 
      9.2.2. Hindustan Unilever Limited 
      9.2.3. ITC Limited 
      9.2.4. MTR Foods Pvt. Ltd. 
      9.2.5. Capital Foods Limited 
      9.2.6. CG Foods (India) Pvt. Ltd. 
      9.2.7. Bambino Agro Industries Ltd. 
      9.2.8. Gits Food Products Pvt. Ltd. 
      9.2.9. Kohinoor Foods Limited 
      9.2.10. iD Fresh Food (India) Pvt. Ltd. 
      9.2.11. Maiyas Beverages and Foods Pvt. Ltd. 
      9.2.12. Ushodaya Enterprises Pvt. Ltd. 
10. Strategic Recommendations 
    10.1. Instant Noodles, Pasta & Soup 
    10.2. Ready-To-Mix 
11. Disclaimer

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