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India Utensil Cleaner Market 2016 Share, Trend, Segmentation and Forecast to 2021

Sunday, November 20, 2016 23:38
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This report gives an in-depth analysis of utensil cleaner market in India. Globally, Asia-Pacific ranks as the fastest growing market and the growth is driven by increasing number of households, prospering economies and improving lifestyles. India and China, in particular, are anticipated to register impressive growth in the coming years, supported by the expanding urban population and growing per capita spending on household supplies and products. India has a low penetration of dishwashing products and this provides an attractive opportunity to utensil cleaning manufacturers. Earlier in India, utensil cleaning products had to compete against traditional methods such as ash to clean dishes. However, people have now shifted from traditional products but the per capita consumption still remains low as compared to other countries. 

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According to “India Utensil Cleaner Market Outlook, 2021”, the overall market for utensil cleaners is growing with more than 15% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Utensil cleaners are broadly divided into four product types namely bar, liquid, powder and paste. Dishwashing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution to the overall utensil cleaner market. Powder based cleaners are now set to diminish from the market. Various companies in the industry include Hindustan Unilever, Jyothy Laboratories, Rohit Surfactants, Dabur India, Fena, Pitambari Products, Colgate Palmolive and Reckitt Benckiser. Vim, from Hindustan Unilever is the prominent brand in the utensil cleaner market, along with other brands like Exo, Pril, Nip, Odopic, Pitambari and Xpert. 
Bars are more popular in rural areas and are registering more growth in rural markets as compared to urban. On the other hand, consumers in urban areas are now upgrading to dishwashing liquids which are expected to register robust growth in the forecast period. Urban markets are the chief target for liquid cleaner manufacturers in India, however rural market is also expected to outperform. The category will see fast adoption in its preliminary stage of rural market. Hence, rural market is now becoming a prime focus of utensil cleaner manufacturers in India. As far as sales channel is considered, utensil cleaning products are still largely sold through traditional formats. However, modern retail like supermarkets, hypermarkets and malls are soon expected to outpace them. Online sales of dishwashing products will continue to remain low as grocery items are usually not bought through online stores in India. 
Key Product Types 
• Utensil Cleaning Bar 
• Utensil Cleaning Liquid 
• Utensil Cleaning Powder 
• Utensil Cleaning Paste

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Key points in table of content

1. Executive Summary 
2. Global Utensil Cleaner Market Outlook 

    2.1. Market Size By Value 
    2.2. Market Share By Region 
3. India Utensil Cleaner Market Outlook 
    3.1. Market Size By Value 
    3.2. Market Share 
      3.2.1. By Company 
      3.2.2. By Brand 
      3.2.3. By Product Type 
      3.2.4. By Demographics 
      3.2.5. By Sales Channel 
    3.3. India Bar Utensil Cleaner Market 
      3.3.1. Market Size By Value 
      3.3.2. Market Share 
 By Brand 
 By Demographics 
    3.4. India Liquid Utensil Cleaner Market 
      3.4.1. Market Size By Value 
      3.4.2. Market Share 
 By Brand 
 By Demographics 
    3.5. India Powder Utensil Cleaner Market 
      3.5.1. Market Size By Value 
      3.5.2. Market Share By Demographics 
    3.6. India Paste Utensil Cleaner Market 
4. Product, Price and Variant Analysis 
    4.1. Utensil Cleaning Bar 
    4.2. Utensil Cleaning Liquid 
    4.3. Utensil Cleaning Powder 
    4.4. Utensil Cleaning Paste 
5. India Economic Snapshot 
6. Raw Material 
7. Manufacturing Process 
8. Market Penetration 
9. Future Development 
10. Policy & Regulatory Landscape 
11. Trade Dynamics 

    11.1. Import 
    11.2. Export 
12. Channel Partner Analysis 
13. India Utensil Cleaner Market Dynamics 

    13.1. Key Drivers 
    13.2. Key Challenges 
14. Market Trends & Developments 
    14.1. Increasing Consumption 
    14.2. Rapid Shift towards Liquid Dishwashing Cleaners 
    14.3. Increasing Importance of Hygiene for Ensuring Wellbeing 
    14.4. Organic Products & Eco Friendly Formulations 
    14.5. Marketing War Between Multinationals 
15. Competitive Landscape 
    15.1. Porters Five Forces 
    15.2. Company Profiles 
      15.2.1. Hindustan Unilever Limited 
      15.2.2. Jyothy Laboratories Limited 
      15.2.3. Reckitt Benckiser (India) Ltd. 
      15.2.4. Dabur India Limited 
      15.2.5. Rohit Surfactants Private Limited 
      15.2.6. Fena Private Limited 
      15.2.7. Venky’s (India) Limited 
      15.2.8. Colgate Palmolive (India) Ltd. 
      15.2.9. Pitambari Products Pvt. Ltd. 
      15.2.10. Patanjali Ayurved Limited 
16. Strategic Recommendations 
17. Disclaimer

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